Senior Director, Carrier Marketing - Verizon

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

The Senior Director of Marketing reports to the Verizon Account VP/GM and is responsible for developing, coordinating and implementing marketing strategies for the Verizon account team, one of the largest revenue driving accounts in the world.

We’re looking for a best-in-class marketer and a seller: someone with strong communications and negotiation skills, a data-driven mindset, and a passion to lead a high-performance account marketing team.  To be successful, you will have experience having developed and managed marketing initiatives and programs, preferably in the mobile telecommunication field. You will possess leadership skills to hire, grow and develop your teams. You will be adaptive, an attentive listener, able to work in a fast-paced, highly competitive environment, collaborating with your cross functional colleagues both on the account team in NJ as well as our mobile headquarter located in Plano, TX while focusing on Verizon, as our customer. 

You will champion our mobile products and work closely with your colleagues to help build marketing initiatives and design & execute programmatic activities that support product launches and on-going product lifecycle sellout at Verizon. You will bring your passion and creative thinking to improve our go-to-market processes and ensure all marketing programs are as efficient and effective as possible. 

Our ideal candidate will have background and deep understanding of Product & Customer Marketing with a focus on performance metrics.  You will possess knowledge about the mobile industry, mobile products, the carriers and their networks. You will have knowledge of principals that drive business such as budget management, supply and demand, price and promotion, and performance and analytics.

Position Objective

• Be a positive, cooperative and proactive contributing member of the Samsung account leadership team.
• Develop, coordinate and implement national and regional marketing plans balancing Samsung and Verizon’s objectives.
• Negotiate media funding based on sell-out metrics while maintaining a strong working relationship with Verizon’s marketing team.
• Serve as primary SEA marketing interface to customer’s product marketing, marketing communications, and public relations teams.
• Monitor, evaluate and report on the competitive environment. Formulate tactics to anticipate and respond to the competition.
• Identify growth opportunities within Verizon’s specific channels such as Company Owned Retail, Dealer, Care/Telesales/Call Center, Verizon.com and develop initiatives and programs to grow Samsung share. 
• Work closely with Category and Channel Sales to ensure Samsung revenue and share goals are achieved.
• Work closely with Product Management, Business Operations and Strategy partners to secure funding for marketing programs through business case development and internal sell-in.
• Contribute to PowerPoint slide preparation for marketing and product launch storytelling.

Skills and Qualifications

Minimum Qualifications:

• A Bachelor's Degree in business, marketing or economics preferred.
• At least 14+ years combined experience in product marketing, customer marketing, acquisition marketing experience in Consumer Electronics, CPG, Manufacturer, and Retail. Mobile telecom industry is a plus.
• At least 5-7 years building and leading high-performance marketing teams.
• An expert in customer/ channel marketing strategy with strong experience in leveraging consumer and shopper marketing insights, retention and loyalty strategy in order to drive win/win solutions with customers.
• Proven performance in developing and executing strategies that deliver wins for the consumer, the customer and the company.  Sales acumen a must. 
• Highly organized/detail oriented.
• Polished and effective verbal and written skills.
• Strong relationship management with key customer contacts.
• Proven experience building and managing marketing programs that drive sales growth.
• Proven experience leading meetings, organizing people and processes.
• Ability to ideate new concepts and creative problem solve a must.
• Above average MSFT office skills with focus on PowerPoint slide building.
• Experience with Adobe Acrobat preferred.
• Budget management and Excel proficiency.
• Must be able to write, read, analyze, interpret, present, and explain mobile device technical product specifications when needed.

Behavioral Competencies:

• Analytical/Systematic thinker: takes a well ordered and logical approach to analyzing situations/problems/information, organizing work and planning actions.
• Conceptual/Strategic thinker: identifies and see the relationship among key issues while understanding the big picture. Makes plans according to Company vision and strategy while aligning shared vision into achievable strategic objectives.
• Proactive/Forward thinker: anticipates and plans to deal with future events, trends, problems or opportunities.
• Team Builder: creates an environment to sustain highly motivated groups working to achieve common objectives. Ability to utilize team members’ unique capabilities to maximize results.
• Consensus Builder: uses well considered approaches to convince others and build support for ideas.
• Relationship Builder: develops and maintains strong relationships with mid-level and senior contacts, both internal and external, and is perceptive and responsive to the feelings, attitudes, and values of others.
• Political & Sales Acumen: exhibits a high degree of organizational awareness and is perceptive and responsive to power structures of both internal and external organizations.

Preferred Qualifications:

• Develop and maintain excellent working relationships with all appropriate levels within and outside the company.
• Plan, organize, and prioritize multiple assignments and projects.
• Read and interpret marketing documents, media materials, and contracts (or related documents) based on corporate legal and marketing standards and philosophy.
• Demonstrated competency in both oral and written communication modes for internal and external personnel at all levels, especially in the sales and marketing, logistical, or financial areas of clients, prospects, and company.

#LI-KR1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

NEW JERSEY STATE ONLY

The salary range for this role is expected to be between $245,000 and $275,000.  Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.