Senior Director, Brand Marketing

About the role

We're looking for a Senior Director of Brand Marketing to define and scale Crunchyroll's global brand for anime fans. Reporting to the SVP, Brand & Community, you'll own the end-to-end brand vision and ensure Crunchyroll remains clear, distinctive, and culturally relevant in a fast-evolving global entertainment landscape.

You'll oversee brand strategy, campaigns, and creative expression across markets, balancing long-term brand equity with near-term growth. You'll shape how Crunchyroll shows up across campaigns, partnerships, and cultural moments, strengthening fan connection and expanding global reach. We ask that you have strong executive presence, cross-company influence, and the ability to operate at both strategic and operational depth.

Brand Strategy & Differentiation

• Define and evolve Crunchyroll's global brand strategy, positioning, and narrative in alignment with company vision and long-term growth objectives
• Serve as the primary steward of the brand, ensuring consistency, clarity, and differentiation across all consumer touchpoints
• Identify white space and emerging opportunities within anime, fandom, and broader culture

Integrated Brand Marketing & Growth

• Lead the development and execution of large-scale, integrated brand campaigns
• Drive emotional connection with fans while delivering measurable business impact, including subscriber growth
• Partner closely with Creative, Comms, Growth, Product Marketing, Content, and Regional teams

Creative, Storytelling & Cultural Impact

• Set the creative vision and bar for brand expression
• Oversee brand identity, voice, and storytelling across advertising, social, content and partnerships
• Lead brand moments tied to major releases, events, and cultural milestones

Cross-Functional & Executive Leadership

• Embed brand thinking across all teams and lines of business
• Serve as a senior advisor to executive leadership on brand health and cultural relevance
• Align global and regional stakeholders around a unified brand vision

Team & Organizational Leadership

• Build, lead, and mentor a high-performing global brand marketing team
• Establish clear priorities, operating rhythms, and success metrics
• Lead agency and partner relationships with high standards

Measurement & Insight

• Define and track brand health metrics including awareness, affinity, and advocacy
• Leverage fan insights and data to refine strategy and execution
• Balance qualitative cultural signals with quantitative performance data

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

About You

We get excited about candidates, like you, because...

• 15+ years in brand marketing with senior leadership experience
• Global brand leadership experience
• Track record of building differentiated, culturally relevant brands
• Experience in anime, entertainment, media, gaming, or culture-focused brands
• Experience engaging passion-driven audiences or fandoms
• Strong creative judgment and storytelling instincts
• Proven ability to lead senior teams and influence executives
• Experience leading consumer-facing marketing campaigns and partnerships

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid