Senior Director, Brand Management - Flamingo

About the Role

We are a disruptive, personal care brand seeking a Senior Director of Brand Management who is not just a steward of brand plans, but a strategist that approaches their work with entrepreneurial ownership. They can synthesize data across omni channels, and turn analysis into out-of-the box action plans. This leader will define short, mid, and long-term brand and category strategy, challenge category conventions, serve as a cross-functional integrator across the organization, and proactively shape how we win in an increasingly competitive and crowded market. 

The ideal candidate brings a high intellectual ceiling, has had traditional brand training (CPG/personal care a plus) but can also be agile, resourceful, and flex to new norms. You are both a strategic architect and a hands-on builder, equally comfortable crafting a 3-year strategy and rolling up your sleeves to drive an urgent launch.

What You Will Own & Accomplish

• Define the mid and long-term brand strategy, positioning, and competitive differentiation across categories,  setting a point of view on where the categories are going and proactively taking action, not just reacting to where it is today.
• Lead the development of annual brand plans across the full purchase funnel, setting clear priorities, objectives, KPIs, and activation calendars (12–18 months). Go beyond planning mechanics to challenge assumptions, surface bold bets, and prioritize what will truly move the business.
• Drive the business to deliver category-specific revenue, share, and profitability goals.
• Lead assortment and product portfolio strategy to maximize growth, relevance, and commercial impact, ensuring the portfolio evolves ahead of consumer needs and competitive pressure.
• Translate consumer insight, POS trends, category dynamics, and competitive intelligence into meaningful strategic choices and action plans.
• Partner with CMO on the 3–5 year brand long-term plan.
  
  

Commercial Leadership & P&L Ownership

• Act as the leader of the brand, accountable for brand contribution (gross profit – marketing).
• Partner closely with Finance to proactively diagnose risks and opportunities, making decisive, data-informed pivots when performance deviates from plan.
• Own allocation of the full brand marketing budget, balancing short-term performance with long-term brand building—and challenging traditional spend models when needed.
• Lead execution of the national brand calendar, in partnership with Comms and GTM teams, including commercial innovation launches, evergreen plans, and tentpole campaigns.
• Provide demand inputs for categories and partner with Supply/Demand Planning to improve forecast accuracy over time.
• Build compelling, commercially grounded business cases that clearly articulate why a strategy will win, not just how it will be executed.
  
  

Omnichannel Go-to-Market Leadership

• Integrate and partner across channels to create strategic marketing plans and execution for key tentpole moments.
• Partner with DTC, Retail, Amazon, Creative, Growth Marketing, and Communications to build cohesive omnichannel execution.
• Have a deep understanding of PPA, assortment, shelving strategies, and JBP priorities and support GTM and Channel partners from a Brand perspective.
  
  

Innovation, Pipeline Development & Commercialization

• Bring new products to life with cross-functional partners, ensuring on-time launch and strong commercial readiness.
• Oversee packaging redesigns and optimizations in partnership with the Creative team to strengthen brand block, conversion, and retail advantage.
  
  

Cross-Functional Leadership & Ways of Working

• Serve as the hub of the wheel, uniting Creative, Comms, Digital Product, Retail, Amazon, Performance, Insights, Strategy, and Innovation into one aligned brand team.
• Chair a cross-functional Brand Leadership Group to drive alignment, prioritization, and decision-making.
• Establish clear processes, operating cadence, and ways of working that increase speed, clarity, and cross-functional effectiveness.
• Provide input into hiring, resourcing, and talent decisions for matrixed team members supporting the brand.
  
  

Team Leadership & Culture-Building

• Directly manage and develop a lean, high-impact brand team (e.g., Brand Managers).
• Build a high-performance culture grounded in creativity, curiosity, ownership, and strategic rigor.
• Champion the brand internally—driving visibility, clarity, advocacy, and cross-team engagement.
  
  

Success Metrics

• Brand contribution (gross profit – marketing)
• Category-level revenue, profitability, and market share growth
• Brand health KPIs (awareness, penetration, NPS, equity)
• Success of launches, campaigns, and tentpole activations
• Strength of team culture and cross-functional alignment
• Forecast accuracy and effectiveness of demand inputs
• Quality of strategic decisions and long-term brand impact
  
  

This Should Describe You

• 10+ years in brand management within consumer products, ideally with CPG grounding; personal care/beauty/lifestyle strongly preferred.
• Proven ability to think beyond reactionary plans— define category strategy, shape innovation pipelines, create distinct market positions, and be nimble enough to adjust these if the environment shifts.
• Deep understanding of omni channel: both retail and digital environments
• Experience acting as a P&L owner or category GM.
• Able to operate in fast-paced, ambiguous, entrepreneurial environments with high ownership and speed.
• High intellectual horsepower—analytical, curious, creative, and comfortable connecting dots across data, culture, and consumer behavior.
• Exceptional cross-functional leadership skills; thrives in matrixed teams and enjoys building alignment.
• Strong storyteller with the ability to simplify complexity and influence at all levels, including the C-suite.
• Comfortable shifting fluidly between strategy, execution, and firefighting.
• Organized, accountable, and relentless in driving projects to completion.
  
  

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $240,000-$265,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.