Senior Director, Brand, Digital and Communications

Harbor is seeking a highly skilled Senior Director of Brand, Digital and Communications to oversee the execution and continuous evolution of our brand, digital presence, and internal and external communications strategy. This role requires a leader who can balance strategic vision with hands-on execution, ensuring the Company’s brand is consistent, compelling, and impactful across all channels - digital, internal, and external - while aligning communications with the business strategy. 

As a key member of the marketing leadership team, the Senior Director will drive results in a fast-paced, dynamic environment rolling up their sleeves to oversee digital initiatives, optimize communications, and ensure flawless execution. This leader will collaborate across departments, guide a small in-house team, and manage external partners to deliver measurable outcomes aligned with business priorities. 

This is a fully-remote position that can be worked anywhere in Canada.

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 Key Responsibilities:

Brand Strategy & Integrity 

• Steward and evolve the company’s brand vision, positioning, and identity. 
• Oversee brand architecture (corporate brand + sub-brands/products).  As part of brand architecture, work closely with product and legal teams to develop and execute trademark strategy for company and company solution suites/products. 
• Oversee brand execution, ensuring consistency, accuracy, and integrity with brand strategy across all channels. 
• Develop, maintain, and enforce brand guidelines, templates, and tools for internal and external company-wide use. 
• Monitor day-to-day brand representation and address gaps swiftly. 
• Ensure consistent messaging and visuals across all touchpoints (web, social, campaigns, PR). 
• Monitor brand health metrics and market perception. 
• Ensure brand and communications strategies align with compliance, ethics, and regulations. 
• Manage reputation risk, especially in crises or sensitive issues. 

Web & Digital Strategy  

• Drive digital engagement strategies to reach customers, employees, and stakeholders. 
• Lead the ongoing management, optimization, and enhancement of Harbor’s website for performance, SEO, and AIEO. 
• Introduce innovations in customer experience (CX), personalization, and digital storytelling. 
• Ensure digital strategies are implemented on schedule and deliver measurable results. 
• Oversee organic social media channels, ensuring timely and relevant content delivery. 
• Manage analytics and reporting to manage performance and track effectiveness, adjusting tactics as needed. 

Thought Leadership, PR & Communications  

• Oversee internal and external communications strategies. 
• Execute Harbor’s thought leadership, ensuring timely delivery of content, press releases, and media engagement. 
• Partner with executives to prepare for media, speaking, and editorial opportunities. 
• Manage internal communications to ensure clarity, alignment, and consistency in messaging. 
• Oversee content creation from Sounding Boards, Surveys, events etc. and ensure output aligns with Harbor’s positioning and goals. 
• Build consistent narratives for investors, customers, regulators, and employees. 
• Partner with HR for employer branding and culture communications. 

Vendor & Agency Management 

• Oversee day-to-day work of agencies and external vendors, ensuring deliverables meet deadlines, budgets, and brand standards. 
• Coordinate across multiple partners, resolving executional challenges quickly. 
• Track performance against KPIs and continuously improve vendor output. 

Oversight & Leadership 

• Act as a trusted advisor to the C-Suite and business units. 
• Lead and develop a high-performing team. 
• Provide clear direction, deadlines, and accountability across the marketing team and external partners, making efficient use of retainers and other external agreements 
• Collaborate with internal stakeholders to ensure marketing programs are executed seamlessly and effectively. 
• Represent Harbor as a brand ambassador internally and externally, leading by example in a fast-paced, evolving environment. 
• Establish strong content governance across global/local markets. 

M&A and Integration 

• Evaluate the target company’s brand equity, positioning, and market perception and identify overlaps, conflicts, or gaps with the acquiring company’s brand. 
• Identify key customers, partners, and media relationships that will need careful management. 
• Prepare announcements, press releases, talking points and toolkits, brand guidelines for transition for all audiences at target company and Harbor 
• Ensure integration execution including refreshing value propositions to reflect the combined company’s strengths, digital integration, and campaign harmonization. 
• Preparation and oversight for internal marketing communications 
• Ensure post-integration monitoring and feedback loops 

Qualifications: 

• Bachelor's degree in marketing, communications, business, or related field required. 
• At least 12 years of progressive experience in brand management, digital strategy, and corporate communications. 
• Proven leadership experience within a high-growth or global organization. 
• Demonstrated track record of building and evolving brand architectures and managing sub-brands/products. 
• Experience managing integrated communications strategies (internal and external). 
• Prior experience overseeing web/digital platforms, SEO, analytics, and performance optimization. 
• Experience handling crisis communications and managing corporate reputation risk. 
• Background in M&A branding and post-acquisition brand integration preferred. 
• Deep understanding of brand strategy, positioning, and identity systems. 
• Strong strategic planning and project management capabilities, able to balance long-term vision with day-to-day execution. 
• Proficiency in storytelling, content strategy, and multi-channel campaign execution. 
• Knowledge of trademark strategy and brand compliance requirements. 
• Ability to develop and monitor brand health metrics and performance KPIs. 
• Exceptional leadership and people management skills — able to lead a high-performing cross-functional team. 
• Experience managing external agencies, vendors, and partners to ensure quality and budget adherence. 
• Strong stakeholder management skills and proven ability to influence C-suite executives and collaborate across departments. 
• Adept at change management, particularly in M&A or brand transformation contexts. 
• Ability to lead with clarity and confidence in a fast-paced, dynamic environment. 
• Outstanding written and verbal communication skills; ability to craft compelling narratives for multiple audiences (investors, clients, employees). 
• High level of integrity, professionalism, and discretion. 
• Collaborative, adaptable, and resilient leader. 
• Creative mindset with strong analytical and data-driven decision-making skills.