Senior Director, Agency Operations & MarTech Implementation

Job Description Summary:

The Senior Director, Agency Operations & MarTech Implementation, is the North America Operating Unit (NAOU) lead for agency relationship management across AOR, Studio X, & strategic and boutique rosters and the rollout, scaling, and governance of MarTech tools created by / with agency partners—especially those developed by Studio X (e.g., Shop X, Prod X, Learn X). This role is pivotal in orchestrating the integration of creative, media, and technology partners, ensuring operational excellence, compliance, and future-ready capabilities across the NAOU marketing ecosystem. The Senior Director will drive the transformation agenda by embedding tech-augmented ways of working, supporting both anthemic and deaveraged content, and enabling automation, personalization, and measurement at scale.

What You Will Do for Us

Agency Operations Leadership

• Serve as the primary point of contact for North America Marketing Community on all agency operations, processes, and tools; direct stakeholders to subject matter experts as needed. 

• Manage agency relationships (creative, media, and Studio X), including contracts, SOWs, payments, and performance tracking.

• Oversee the selection, onboarding, and marketing process for Open X, acting as the “single front door” for agency partner identification and operationalization.

• Lead agency roster assessment (including media and Studio X) for new capabilities, working with SMEs and Global Marketing Procurement.

• Track and report on OU scope of work, project briefs, fees, and agency mix (WPP/non-WPP).

• Coordinate Open X & Studio X transformation, including annual roadmaps, action plans, and bi-annual performance surveys.

MarTech Implementation & Studio X Integration

• Lead the rollout, training, and adoption of MarTech tools developed by Studio X (Shop X for bottler adaptation, Prod X for production automation, Learn X for capability building, etc.).

• Ensure Studio X MarTech solutions are integrated into broader marketing workflows and scaled across the system.

• Track agency and Studio X deliverables, performance, and compliance using MarTech dashboards (e.g., Adobe Workfront).

• Collaborate with Studio X leadership to ensure best-in-class implementation, scaling, and governance of new tools and capabilities.

• Support the transition of Studio X’s adaptation and production functions into the MarTech/Agency Ops remit as part of the NAOU transformation.

Process, Change Management & Enablement

• Develop and digitize agency engagement processes, self-help tools, and training resources for NAOU marketers.

• Champion change management for new MarTech and agency processes, driving adoption and continuous improvement.

• Train and support marketers on project statements, agency evaluations (MAP), PO processes, deliverable identification, and Workfront usage.

• Drive operational efficiency, compliance, and risk mitigation across all agency and MarTech engagements.

Collaboration & Stakeholder Engagement

• Partner with NAOU Marketing Procurement, Global Marketing Procurement, and Platform Services to ensure alignment and compliance.

• Influence and align senior leaders across NAOU and the global marketing community to adopt and support new processes and tools.

• Represent NAOU in the global agency and MarTech community, sharing best practices and driving capability building.

Qualifications & Requirements

• Bachelor’s degree required; advanced degree preferred.

• 10+ years of experience in agency operations, project management, or MarTech implementation.

• Proven experience managing creative, media, and technology agency relationships in a large, matrixed organization.

• Deep expertise in MarTech platforms (e.g., Adobe Workfront, DAM, GenStudio, Firefly/Fizzion) and workflow automation.

• Demonstrated success in leading technology adoption, process transformation, and change management.

• Strong strategic thinking, business acumen, and ability to deliver results through process and technology innovation.

• Excellent communication, collaboration, and leadership skills.

• Experience working in or with agencies is required.

What We Offer

• Opportunity to lead the transformation of agency operations and MarTech implementation for a world-class marketing organization.

• Be at the forefront of MarTech and workflow innovation, including AI and agentic tools.

• Collaborate with a diverse, high-performing team and global partners.

• Work with iconic and innovative brands.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

United States of America: $193,000 - $224,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 6, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.