Description -
Job Summary
• The Senior Digital Program Lead ensures digital campaigns are data-driven, optimized and effectively capitalize on a “One HP” GTM. This is an ideal role for someone looking to develop commercial expertise w/ focus on digital marketing execution, campaign orchestration, alliance & campaign strategies.
Responsibilities
Develop media briefs and channel plans in collaboration with commercial campaign strategists across SMB, Enterprise, Public Sector, and Channel.
Manage cross-BU campaign calendars to prevent overlap and maximize synergy.
Partner with Growth Marketing to ensure consistent segment definitions and cross-platform governance; maintain rolling optimization plan.
Monitor live campaign performance across paid, owned and partner channels.
Package account intelligence feedback loop to ENT accounts not looking for leads.
Define recommended campaign optimizations based on Growth Insights.
Increase activation efficiency across search and digital media strategies, aligning keywords, targeting, and creative with campaign objectives.
Translate insights from Growth team into rapid in-market optimizations (budget shifts, creative refreshes, etc.).
Own campaign orchestration oversight — ensuring every campaign has accurate audience segments, tracking, and consistent activation across platforms (including 6Sense).
Report weekly on campaign performance, pacing, and spend utilization.
Partner w/ MOPs & Media teams to ensure tracking accuracy and data integrity.
Campaign delivery accuracy, timeliness, and performance reporting.
Optimization velocity (speed of implementing & measuring learnings & experiments).
Alignment and consistency across BU campaigns and media buys.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
• Provides highly innovative solutions to complex problems within established policy.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"