Senior Digital Marketing Manager | Sage Home Loans

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

For the Sage Home Loans website click here. Curious how Sage Home Loans fits into Red Ventures? Click here. 

Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You’ll partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable growth in a fast-moving, regulated environment. 

What You’ll Do:

Paid Media & Digital Acquisition 

• Own strategy, execution, and optimization across paid search, paid social, display, and emerging digital media channels 

• Manage budget allocation, bidding strategy, audience targeting, creative testing, and pacing to maximize ROAS and CPL performance 

• Implement rigorous A/B testing across creative, landing pages, and audience segments to drive continuous improvement 

• Ensure all advertising aligns with mortgage regulatory standards and compliance requirements 

Search Strategy: SEO, AEO & GEO 

• Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO and GEO strategies 

• Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces 

• Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema implementation 

• Monitor rankings, share of voice, and AI search visibility using advanced analytics tools 

Web Experience & Conversion Optimization 

• Own the end-to-end digital conversion funnel from ad click to application start 

• Lead landing page strategy and optimization efforts to increase engagement, reduce drop-off, and improve qualified lead flow 

• Collaborate with UX, engineering, and analytics teams to test, iterate, and deploy site enhancements quickly 

• Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable lift 

Content Strategy & Management 

• Oversee digital content strategy to support demand generation, brand authority, and client education 

• Align editorial calendars with paid media, search priorities, and product initiatives 

• Ensure content reflects Sage’s client-first mindset and simplifies complex mortgage topics 

• Optimize content distribution across owned, earned, and paid channels 

Analytics, Reporting & Ownership 

• Establish clear KPIs across acquisition, engagement, and conversion 

• Build dashboards and present performance insights to senior stakeholders with actionable recommendations 

• Maintain accurate tagging, attribution, and CRM integrations across all digital properties 

• Continuously evaluate and refine martech stack to improve measurement and scalability 

Cross-Functional Leadership 

• Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals 

• Bring an ownership mindset to initiatives—thinking beyond campaigns to long-term impact 

• Contribute to strategic planning, forecasting, and growth modeling 

Brand Reputation & Online Presence 

• Oversee Sage’s brand reputation across digital platforms, ensuring a consistent, trusted presence wherever clients engage with our brand 

• Monitor and manage online reviews and ratings across platforms such as Google, Zillow, social channels, and other relevant industry sites 

• Partner with Sales, Client Experience, and Operations teams to encourage authentic client feedback and increase review volume 

• Analyze review trends and client sentiment to identify opportunities to improve the customer experience and marketing messaging 

• Develop strategies to strengthen Sage’s digital reputation and ensure our brand reflects the exceptional service we deliver to clients 

  

What We’re Looking For:

• 6+ years of experience in digital marketing with deep expertise in paid media, SEO, and conversion optimization 

• Demonstrated success managing performance budgets and driving measurable revenue growth 

• Strong understanding of AEO, GEO, and evolving AI-driven search ecosystems 

• Experience leading landing page strategy and CRO testing frameworks 

• Proficiency with Google Ads, GA4, Tag Manager, CRM integrations, and modern analytics platforms 

• Strong analytical skills with the ability to translate complex data into clear strategy 

• Experience in regulated industries such as mortgage, fintech, or financial services 

• Ownership mentality with a bias toward action and continuous improvement 

• Ability to thrive in fast-paced environments where speed, precision, and accountability matter 

  

Compensation: 

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity ma