Senior Digital Customer Journey Expert

Role purpose

As a Customer Journey Expert (Marketing), you design, track, and continuously optimize end-to-end customer journeys with a strong focus on marketing and growth. You translate customer data and insights into relevant products, campaigns, and channel strategies that deliver measurable business outcomes. Working closely with internal and external stakeholders, you play a key role in creating new and improving existing customer experiences.

Key responsibilities

• Design, develop, and continuously improve customer journeys across digital channels, with a strong focus on marketing effectiveness and customer experience.
• Create and deliver data-driven marketing, product, and/or channel strategies that support business and customer objectives.
• Actively track and analyze customer behavior, funnel performance, and campaign results, and translate insights into concrete improvements.
• Take ownership of business outcomes such as activation, conversion, engagement, and growth within your journeys.
• Prioritize opportunities based on customer data, experimentation, and business impact.
• Coordinate and collaborate with relevant internal stakeholders (e.g. Product, Data & Analytics, Marketing, IT, Legal, Risk) and external partners where needed.
• Drive experimentation (e.g. A/B testing) to validate assumptions and continuously improve journey performance.
• Ensure compliance with internal policies, risk management, and regulatory requirements in all journey and campaign designs.

What you bring

• Experience in designing and optimizing customer journeys, preferably in a digital, marketing, or product-driven environment.
• Strong data-driven mindset with the ability to interpret customer and performance data into actionable insights.
• Proven ability to translate strategy into execution and deliver measurable business results.
• Experience working in a complex, cross-functional organization with multiple stakeholders.
• Strong communication and stakeholder management skills.
• A proactive, ownership-driven mindset with a continuous improvement mentality.

What we offer

• A role with real ownership and impact on customer experience and business performance.
• A collaborative, data-driven environment where experimentation and learning are encouraged.
• Opportunities to grow professionally within customer experience, marketing, and digital strategy roles.