Senior Data Analyst

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

What the Role Is

Babylist is looking for a Senior Data Analyst to support and scale our CRM and Lifecycle efforts across all channels and user touchpoints. Babylist’s strength lies in the long-term relationship we build with families, and CRM plays a critical role in delivering the right content and actions at the right moments throughout that journey.

In this role, you will partner closely with CRM marketers and leadership to shape measurement strategy, lifetime value thinking, and experimentation across email, push, SMS, and emerging surfaces. You will help find the right balance between trusted Babylist knowledge content and action-oriented messaging, designing, executing, and analyzing segmented campaigns that drive meaningful user and business value. As a senior individual contributor, you will provide thought partnership on campaign performance, testing strategy, and optimization, ensuring CRM decisions are grounded in rigorous, data-driven insights.

While CRM is the primary focus, this role will also provide analytical support for select product and site-level initiatives, such as site merchandising or key product surfaces, as needed. The role sits within the Data organization and reports directly to the Senior Manager of Product Analytics. It is an individual contributor role with a high degree of autonomy, expected to independently own problem spaces, influence cross-functional partners, and elevate analytical rigor across teams.

Who You Are

• You have 6+ years of relevant analytics experience, strong SQL skills, experience working with large datasets, and familiarity with modern analytics tools; experience in ecommerce or consumer products is a plus
• Highly motivated to drive tangible business impact through CRM and Lifecycle analytics across all channels and user touchpoints
• An excellent analytical problem solver with strong judgment in applying data to optimize lifecycle strategy, experimentation, and long-term customer value
• Thoughtful and pragmatic in balancing trusted Babylist knowledge content with action-oriented messaging, using data to guide tradeoffs
• Comfortable acting as a thought partner to CRM marketers and leadership, with the ability to influence strategy through clear, data-backed insights
• Experienced in designing and analyzing experiments and segmented campaigns that drive engagement, conversion, retention, and LTV
• Capable of extending analytical support into product-adjacent areas, such as user behavior analysis or feature impact, when priorities require
• Curious, highly driven to learn and grow, and comfortable operating independently in ambiguous problem spaces
• Experienced working alongside CRM and Lifecycle platforms (e.g., Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Customer.io), with a strong understanding of campaign execution, segmentation logic, journey building, and data flows required for accurate measurement.
• You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations.You embrace using technology to enhance your work while keeping people at the center

How You Will Make An Impact

• Drive meaningful, measurable impact by grounding CRM and Lifecycle decisions in rigorous analysis, experimentation, and long-term value thinking
• Design, execute, and analyze CRM experiments and campaigns that improve user engagement and business outcomes across email, push, SMS, and emerging surfaces
• Build, own, and evolve dashboards and reporting that provide clear visibility into lifecycle performance and opportunities for optimization
• Partner closely with CRM marketers and leadership to shape measurement frameworks, evaluate tradeoffs, and prioritize high-impact initiatives
• Partner with CRM and Lifecycle teams to evaluate and measure AI-driven capabilities (e.g., within CRM platforms and adjacent tools), assessing performance and tradeoffs relative to manual approaches through experimentation, analysis, and clear recommendations
• Support adjacent product analytics needs as capacity allows, helping teams better understand user behavior and the impact of new initiatives
• Own your domains end-to-end, maintaining a deep understanding of the users, surfaces, and business outcomes you support
• Manage stakeholder relationships, priorities, and analytical requirements on an ongoing basis, operating as a trusted senior individual contributor

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

US $166,207 to $199,407
CAD $150,500 to $188,000

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Important Notices

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

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