Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.
Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.
The role:
Reporting to the Associate Director, Creative, this role is responsible for managing all copy across all brand touch points for Molton Brown and enforcing TOV. Remit includes (but not limited to) core brand messages, product copy, marketing materials, press releases, campaigns, online copy, social posts as well as reviewing and approving third party copy. Management of the editorial team and knowledge of the luxury market and the cultural communities that talk to the product.
What you will do:
Help translate brand USP into a unique brand positioning, with social-by-design ownable talking points & content strategy, and a tone a voice driven by the obsession for the brand to show up in conversations, communities and culture, in a way that matter to the target consumers. Driving character, relevance and distinctiveness vs competitive set, to build engagement, cut-through and reappraisal of the brand towards increased consideration.
Lead the team to write and review copy across all brand touch points. Ensures all copy adheres to brand identity/purpose, is flawless/relevant and meets the global needs of a complex global business.
Manage the editorial team in both their professional and personal growth development goals, driving motivation and excellence with clear objectives to support this. In particular, encourages an innovative mindset by looking into best in class brand copy/positioning that drive social engagement/cut-through across the luxury sector.
Work with the Senior Manager, Creative Operations to monitor workload and resource with a view to both short and long term planning to ensure that business needs are met. Open to innovative ways to deliver copy in its more iterative forms.
What you will need:
5+ years proven experience of writing and editing compelling copy for a cross-platform luxury business (beauty sector a plus).
Prior experience of working alongside an Art director, to create brand messaging with social by design intentionality to drive engagement, cut-through and relatability, fostering communities, conversations and culture that matter to our targeted consumers.
Brand messaging to cover campaign assets off line and on line, as well as film storyboarding.
Strong editing skills.
Experience with tone of voice that gives character, presence and authenticity to a brand eg. a brand that speaks to not at.
Strong experience and knowledge of copy optimisation with an SEO mindset for website in particular.
Team management experience.
Organisation and project management skills.
Proven willingness to improve ways of working and to drive efficiencies.
Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies since 17 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
How we work: Having been selected among the World´s Most Ethical Companies for 17 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.