Description -
Job Summary
This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that that drives engagement and pipeline growth.
Key Responsibilities
ABM Content Development & Execution
In house content development:
Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
Work closely with the junior content developer to execute the creation of the content (i.e. Folloze boards, social assets, etc)
Agency content development:
Bring the deep understanding of HP’s technical solution portfolio to efficiently & effectively project manage our 3rd party agencies
Ensure campaign assets are delivered on time and aligned with activation timelines.
Maintain content consistency and quality across all channels.
Agency & Project Management
Project manage agency-led content initiatives using Workfront or similar tools.
Develop creative briefs and provide clear direction to internal and external partners.
Review, edit, and approve content developed by agencies and internal contributors.
Ensure agency outputs meet brand, messaging, and ABM personalization standards.
Content Governance & Operations
Maintain and organize the team’s asset repository.
Ensure content is version-controlled and accessible for reuse across campaigns.
Identify opportunities to streamline content workflows and improve operational efficiency.
Cross-Functional Collaboration
Partner closely with:
Sales & Content Enablement Strategist
Junior Content Specialist
NA marketing team members
WW Marketing
Product marketing and subject matter experts
External agencies
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Relocation -
NoEqual Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"