At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
Location: The Forum - Louisville, KY (On-site)Key Responsibilities:
Affiliate Strategy & Growth Leadership
Own and lead the end-to-end affiliate strategy across public and private programs within Awin, delivering incremental and profitable revenue growth.
Develop and execute scalable growth plans that expand consumer reach and improve conversion efficiency.
Identify new publisher segments, partnership models, and performance opportunities to drive channel expansion.
Performance Optimization & Commercial Management
Design and optimize commission structures, publisher mix, and promotional participation to remain competitive while protecting margin and retail alignment.
Continuously analyze performance trends, attribution data, and ROI to uncover growth opportunities and improve channel efficiency.
Establish clear KPIs and reporting frameworks to monitor performance and inform executive stakeholders.
Operational Excellence
Oversee day-to-day affiliate operations including publisher recruitment and onboarding, offer deployment, promotional execution, commission management, and compliance monitoring.
Ensure seamless campaign activation aligned with broader brand, product, and retail calendars.
Maintain strong governance standards to protect brand integrity and enforce affiliate quality guidelines.
Influencer & Editorial Partnerships
Build and scale influencer and affiliate-supported editorial partnerships that increase brand awareness and drive qualified, revenue-generating traffic.
Cultivate high-value relationships with content publishers, deal sites, loyalty platforms, and editorial partners.
Cross-Functional Collaboration
Partner closely with Brand, eCommerce, Marketing, PR, Product, and Sales teams to align campaign messaging, promotional priorities, and commercial objectives.
Serve as the affiliate channel expert, translating performance insights into actionable recommendations for stakeholders.
Innovation & Channel Evolution
Evaluate emerging technologies, partnership models, and affiliate platform capabilities to enhance program effectiveness.
Proactively identify tools and strategies that improve automation, scalability, and measurement accuracy.
Qualifications:
Required
Bachelor’s degree from an accredited university or equivalent professional experience.
5+ years of experience in eCommerce, digital marketing, brand marketing, marketing analytics, sales, or project management.
Experience managing or supporting affiliate marketing, partnership marketing, influencer marketing, or performance-based marketing programs within retail, consumer goods, or eCommerce environments.
Strong analytical and financial acumen with demonstrated ability to translate data into actionable growth strategies.
Proven experience using performance metrics and ROI analysis to optimize marketing initiatives.
Excellent cross-functional collaboration and communication skills.
Ability to manage multiple priorities and drive results in a fast-paced, matrixed organization.
Preferred
Experience working with affiliate or partnership platforms such as Awin.
Demonstrated success scaling affiliate, partnership, or performance marketing initiatives.
Familiarity with affiliate publisher ecosystems including content partners, loyalty platforms, deal sites, and editorial publishers.
Ability to balance strategic thinking with hands-on tactical execution.
Intellectual curiosity and a passion for evolving digital marketing trends, partnership innovation, and performance marketing strategies.
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Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com