Lead the planning, rollout, and sustainment of national and regional visual merchandising programs, seasonal changeovers, and key initiatives.
Serve as the visual merchandising subject-matter expert, influencing and raising visual standards across the store network.
Partner with all teams to translate merchandising, marketing, and product strategies into clear, executable in-store visual programs.
Ensure all visual elements align with brand standards, current merchandise assortments, and relevant market trends.
Plan and review store-specific layouts using macro analysis, business inputs, and store conditions to optimize merchandising effectiveness and customer flow.
Take program leadership for visual execution related to new store openings, renovations, refreshes, and special projects.
Manage fixture, décor, and ordering, deployment, reuse, and returns—maximizing existing assets while controlling costs.
Act as the primary visual merchandising and execution liaison between Purchasing, Store Operations, District and Store Managers, and field teams.
Build strong, trust-based relationships with store leadership, influencing execution quality through collaboration, coaching, and problem-solving.
Support stores by identifying opportunities, addressing execution gaps, and providing practical visual solutions.
Lead or support on-site execution during high-impact initiatives, store openings, and peak execution periods as required.
Own preparation, tracking, and summary documentation for visual merchandising and store execution programs.
Create clear roadmaps, playbooks, guides, and execution standards to enable consistent, high-quality store-level delivery.
Accountable for progress tracking, prioritization, risk identification, issue resolution, and change management.
Manage budgets, timelines, and project dependencies, ensuring alignment with operational priorities and financial objectives.
Develop and deliver training, tools, and resources required for successful visual merchandising rollouts.
Teach visual standards through store visits, workshops, virtual training sessions, and ongoing coaching.
Drive adoption of new programs by influencing behaviors across multiple organizational levels.
Partner with the Communications team to deliver clear, structured messaging via Teams calls, Zipline, and in-person meetings.
Define, track, and report KPIs related to visual merchandising execution, program adoption, and sustainment.
Evaluate initiative success against established benchmarks, identifying corrective actions and improvement opportunities.
Conduct post-project reviews, deficiency tracking, and post-mortems to capture learnings and refine future programs.
Continuously challenge the status quo to improve execution efficiency, visual impact, and the overall customer experience.
5+ years of progressive retail experience with demonstrated success in visual merchandising, store planning, or program execution.
Post-secondary education in Business, Project Management, Retail Management, or a related field.
Experience leading visual merchandising programs, store openings, renovations, or major rollouts is strongly preferred.
Store, space planning, or field merchandising experience is considered a strong asset.
Proven project and program management expertise with the ability to quickly bring structure to complex initiatives.
Strong visual merchandising acumen with a deep understanding of store operations and execution realities.
Exceptional influencing, consulting, and collaboration skills across cross-functional teams and store leadership.
Demonstrated ability to manage change, ambiguity, and competing priorities in a fast-paced retail environment.
Strong analytical skills with the ability to define metrics, interpret results, and drive informed decisions.
Excellent written, verbal, and presentation skills across all organizational levels.
Passion for retail, visual merchandising, and delivering exceptional in-store experiences.
Proficient in Microsoft Office (Excel, PowerPoint, Word); experience with space planning tools (e.g., AutoCAD, floor planning software) is an asset.
Willingness to work in a hybrid environment with time spent in stores, in office, and remotely as required.
Ability to travel within Canada, including overnight travel as needed.
Valid Canadian driver’s license and access to a personal vehicle.
About Us
At Pro Hockey Life, we want you to feel pride and passion in your work as much as you and our customers do for Canada's national sport. Whether played in backyards, highly competitive leagues or simply enjoying cheering on your favourite team, hockey is an integral part of life in Canada. It is this pride and passion that makes what we do at Pro Hockey Life truly special. Our strong connection to our customers allows us to offer Canadians wide selection of hockey equipment and apparel, including the latest makes and models of sticks, skates, protective and goalie gear, as well as fan wear and memorabilia. Being a part of the Canadian Tire family of companies, we get to share our passion and hockey expertise with our colleagues as we strive to have the best hockey assortment available to Canadians across our retail banners. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.