Senior Communications Manager

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000 businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

We are seeking an AI-native communications professional to drive our PR and top-of-funnel content strategies. You'll work alongside a best-in-class PR agency, bringing velocity, AI expertise, and hands-on execution to elevate MaintainX's brand as we define today’s modern asset and maintenance management for frontline teams. This is an opportunity for an ambitious up-and-comer to make a massive impact at a category-defining company.

Reporting to the Head of Corporate Communications and Brand, you'll be a key part of our Corporate Communications team, helping build and refine the strategic communications engine that drives MaintainX's reputation, authority, and market leadership. This role focuses on earned media, thought leadership, and modern PR channels; while you'll partner closely with our PR agency on media relations and network access, you'll own the velocity, AI-powered execution, and emerging platform strategies that amplify our voice.

This role is remote in Canada or USA.

What you'll do:

• AI-Powered Content Creation: Leverage AI tools to scale thought leadership, bylines, press releases, and social content. 
• Generative Engine Optimization (GEO): Optimize all content for LLM visibility and referral traffic; track and report on GEO impact. 
• Podcast Strategy: Develop and execute podcast presence—securing placements for executives, potentially launching owned podcast. 
• Top-of-Funnel Media: Drive high-volume earned media and owned content that fuels pipeline. 
• Agency Partnership: Work hand-in-hand with PR agency to execute campaigns, leveraging their network while bringing internal velocity. 
• Modern Media: Target Substacks, LinkedIn influencers, podcasts, and emerging platforms—not just traditional press. 
• Data-Driven Storytelling: Use MaintainX's State of Industrial Maintenance report and customer data to create compelling narratives. 
• Award Submissions: Identify, coordinate, and submit applications for industry awards, company recognitions, and executive honors to strengthen brand equity and market positioning.
• Speaking Opportunities: Source, secure, and prepare subject matter experts for speaking engagements at conferences, panels, and industry events to elevate thought leadership presence.

About you: 

• 4-7 years in PR/communications, ideally at high-growth startups or modern agencies.
• Heavy AI user: You live in ChatGPT, Claude, custom GPTs—AI is core to your workflow.
• GEO expertise: You understand how to optimize for LLM visibility and track impact
• Exceptional writing: You can create thought leadership pieces that actually get read.
• Startup energy: Fast, scrappy, comfortable with ambiguity and velocity
• Aspirational mindset not incremental thinking.
• Bonus: B2B or industrial experience, but we'll take modern expertise over industry tenure.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations. 

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.