Dyson is a global technology leader, renowned for solving problems others ignore. Our pursuit? Creating groundbreaking technology that simply works better. Dyson Beauty is redefining the world of hair care and styling through engineering excellence, including iconic products like Airwrap™, Airstrait™ and Supersonic™. As we expand rapidly across ANZ, we're seeking trailblazers who challenge convention and drive the next wave of category growth.
Champion Dyson Beauty across ANZ, developing and executing transformational GTM strategies that unlock growth, elevate our brand, and deliver commercial success - efficiently and creatively.
Beauty is a highly competitive, fast-evolving category. Dyson’s hair care portfolio leads the field in engineering innovation and design. The right candidate combines commercial rigour, creative thinking, and deep market insight to grow Dyson Beauty’s leadership in the region.
Main responsibilities include but not limited to:-
Synthesise Global strategy with ANZ insights to deliver plans with strong local relevance, while consistently feeding local learnings back to Group stakeholders to influence and secure buy-in for ANZ initiatives
Lead the end-to-end execution of annual Go-to-Market (GTM) plans and New Product Development (NPD), defining local positioning, claims approval, and the commercial size of ambition
Develop integrated category communication strategies and full-year briefs across all touchpoints (PR, digital, social, retail, and brand experience), ensuring the Creative Hub and external agencies are held accountable for delivery
Manage the category P&L and strategic allocation of Brand Building Investment (BBI), including monthly spend reconciliation and proactive course-correction to optimise results
Act as the category custodian across all sales channels, ensuring a seamless consumer journey and consistent strategy implementation across both Direct-to-Consumer (D2C) and 3P Retail
Lead the development of consumer, category, and shopper insights, managing research initiatives and conducting user trials on prototype machines to drive product development and communication
Project-lead cross-functional teams—including Sales, Supply Chain, Finance, and Legal—to deliver the implementation plan and overarching category vision
Partner closely with demand planning and supply teams to monitor stock levels, minimise out-of-stock risks, and align activation priorities with availability
Monitor market dynamics, competitor activity, and market share trends to provide actionable intelligence that evolves the category GTM strategy
Conduct rigorous post-campaign analysis and ROI measurement on investment activities, using data-driven insights to steer future plans and strategy
You are commercially astute with a proven track record of managing P&Ls and brand investment in premium, fast-paced sectors. You possess the strategic weight to influence global stakeholders and the local insight to deliver impactful ANZ go-to-market plans. A data-led and self-driven collaborator, you excel at leading high-impact projects and orchestrating cross-functional teams to deliver a seamless consumer experience across all retail and digital platforms.
Previous skills & experience
Marketing or related degree (Business/Marketing)
Solid experience in brand and category management
Demonstrated experience across product and brand through NPD launches, range planning
Experience in a matrixed organisation with a diverse local cross-functional team and Global stakeholders preferred
Previous experience in FMCG or consumer electronics desirable
Strong communication skills both written and verbal
Strong analytical skills and sound commercial acumen
Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.
At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.