Senior Broadcast Media Buyer (On-Call)

Senior Broadcast Buyer (On-Call)
Location: US Remote

Ready to make a difference?
We are seeking an experienced Senior Broadcast Buyer to lead the planning, negotiation, and execution of broadcast media buys across local broadcast television, local cable, and terrestrial radio. This role is critical to delivering strong, efficient results for clients that operate primarily in local and regional markets. 

The ideal candidate brings deep hands-on buying experience, strong station relationships, and a proven ability to negotiate rates, secure makegoods, and unlock added value across markets. While national broadcast experience is a plus, local market expertise is essential. 

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!

What you will be doing:

• Lead buying and stewardship for local broadcast TV, local cable, and terrestrial radio across multiple designated market areas (DMAs). 
• Negotiate rates, added value, and makegoods directly with station and rep sales teams to maximize client investment. 
• Establish and maintain strong, trusted relationships with station sales representatives and rep firms at the local and regional level. 
• Analyze proposals and schedules to ensure efficient reach, frequency, and delivery against client goals. 
• Oversee buy execution, including order placement, trafficking coordination, and ongoing stewardship. 
• Monitor pacing and performance, proactively addressing underdeliver through optimizations or negotiated makegoods. 
• Ensure accurate management of budgets, estimates, invoices, and reconciliation. 
• Collaborate closely with internal media strategy, analytics, and account teams to align buys with broader campaign objectives. 
• Stay current on local market dynamics, inventory trends, political windows, and pricing fluctuations. 
• Provide post-buy analyses to ensure delivery is in line with purchased audience delivery (TRPs, GRPs). 

What we need you to have (minimum qualifications): 

• Bachelor’s degree in communications, marketing, advertising, or a related field (or applicants can substitute one year of related experience for one year of education). 
• 8+ years of hands-on broadcast buying experience, with a strong emphasis on local broadcast TV, local cable, and terrestrial radio.
• 8+ years of demonstrated expertise negotiating pricing, makegoods, and value-added opportunities. 

What we would like you to have:

• Deep understanding of local market economics, inventory supply/demand, and station dynamics. 
• Familiarity with political advertising impacts and blackout periods. 
• Strong analytical skills with the ability to assess schedules, CPPs, and delivery performance. 
• Experience managing multiple clients, markets, and budgets simultaneously.
• Experience buying or supporting national broadcast schedules. 
• Experience across utilities, regulated industries, or regional service-based advertisers. 
• Prior experience mentoring or managing junior team members. 

What Success Looks Like in This Role 

• Consistently delivers efficient, well-negotiated local broadcast buys that meet audience delivery goals within a +/- 10% margin.  
• Proactively solves delivery issues through strong station relationships. 
• Is viewed internally and externally as a trusted local broadcast expert. 
• Adds value beyond rates through creative use of inventory, added value, and market insights. 

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

 

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$81,499.00 - $138,549.00

Nationwide Remote Office (US99)