Senior Brand Manager Super Premium Spirits CZ/SK and CEE Partner Markets

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Quote from Hiring Manager

"This role is all about driving brand equity and business performance for Super Premium Spirits (SPS) brands like Diplomático, Gin Mare or Woodford Reserve in Czechia and Slovakia and the total brand portfolio, such as our icon Jack Daniel’s in CEE Partner markets. You’ll lead a small, passionate team of Junior Brand Manager and Brand Ambassadors, shaping premium experiences and strategic activations that resonate with discerning consumers. If you’re a visionary marketer with a passion for luxury spirits and proven leadership skills, this is your opportunity to make a big impact in a dynamic, fast-growing category."

Meaningful Work From Day One

Portfolio leader of brands Diplomatico, Gin Mare, El Jimador, Woodford Reserve, Slane, Herradura, Scotch whiskey portfolio and Chambord for Czechia and Slovakia. On top of that, the SBM will lead the brand activations of our iconic brand like Jack Daniel’s at the selected partner  markets in our CEE region.  

Responsible for the top line & bottom line  growth of the brands to deliver growth ambition in line with our 10Y strategy. SBM develops brand building strategies and provides tools needed for strategies execution and resources in terms of cooperating partners and agencies. SBM is responsible for performance, engagement & development of Junior Brand Manager and small team of Brand Ambassadors (1 internal, 2 external  consultants). 

What You Can Expect

• Leads development of brand and portfolio strategy of Super Premium Spirits for long-term and mid-term for CZ/SK and selected partner markets from our CEE region. Orchestrates thorough analysis of internal and external business environment (brands performances, market and consumer trends, competition, shopper insights and trade/channel dynamics) in close collaboration with cross functional team consisting of Trade marketing manager, Sales managers, BBI analyst, Global Brand Teams and based on key findings and conclusions recommends focus investment and brand priorities to B-F CZ/SK and Partner markets Leadership Team for mid and long term.

• Leads development of brand building strategies of prioritized brands and ensures availability of all tools needed to execute the strategies. Partners with global brand teams to source the communication and activation tools, partners with local agencies in tools adaptation/localization and ensures execution with excellence (from time & quality perspective). Leads the development of yearly media strategies.

• Actively drives visibility and engagement of Super Premium brands in the organization and builds a positive reputation of SP brands inside & outside of the local organization . Seeks for opportunities to advertise the brands within CZ/SK organization, Polish organization, on Europe level and with global brand teams, shares the best practices and searches & reapplies  best practices in CZ/SK and partner  markets. Builds excellent relationships with trade marketing, sales, logistics, BBI and finance to ensure effective execution of brand plans and achievement of established goals. Proactively engages stakeholders at all levels.

• Leads & represents SPS in the S&BP process and proactively suggests course corrections. SBM is the key representative of SPS brands in all S&BP processes (business review meeting, activity review meetings, forecast meetings and executive review meetings). Demonstrates deep understanding of business development across channels, fully understands P&L and impacts of activities on P&L of the company and brands and actively engages to deliver short-term SPS targets. SBM actively oversees all marketing (ATL, BTL) activities, learns what’s working and improves what needs to be done better.

• Ensures smooth operations. Oversees brand expenses management done by Junior Brand Manager  to meet the assigned SPS budgets. Recommends changes of A&P between brands & markets (CZ/SK). Ensures to meet  deadlines of start of campaigns/activations (BTL/ATL).

• Carefully oversees the budget management of the distributors to ensure healthy and sustainable business

• Leads development of Junior Brand Manager andBrand Ambassador. Provides timely performance  feedback, facilitates creation of development plan and Fiscal Year objectives  for direct report.  Actively contributes to setting fiscal objectives of indirect reports as well as provides timely feedback to performance.

What You Bring to the Table

• 7 years of experience in Brand Management with proven track record in FMCG or luxury goods

• Demonstrated strong business acumen & entrepreneurial thinking with strategic mindset and envisioning 

• Demonstrated sound analytical skills with proven track record of identifying key insights and ability to translate findings of analysis into conclusions & strategies

• Provides proven track record of brand management and in navigating portfolio complexity

• Demonstrated excellent communication skills and strong ability to proactively engage stakeholders at all levels

• Demonstrated accurate self insight combined with a strong agility/ability to adapt to and support change with strong organizational skills 

• Demonstrated strong prioritizations skills with proven track record to deliver results  in a fast-paced, dynamic environment 

• Fluent English and Czech or Slovak

What Makes You Unique

• Energetic, motivated, enthusiastic

• On trade and off trade  knowledge in CZ and SK preferred

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #diplomatico

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L2

Number of Openings Available:

1