Sanofi

Senior Brand Manager

Shanghai Full time

Main responsibilities:

· Responsible for product lifecycle planning and execution

· Identify and select business growth opportunities, and formulate clear customer behavior goals.

o Manage product line and brand life cycle management to bring continuous and stable growth.

· Ability to develop, execute and manage customer engagement plans.

o Develop an omnichannel plan to drive customer behavior change.

o Ability to present production requirements clearly and directly to creative and media suppliers. Produce creative and competitive branded content to create a great experience for customers.

· Timely and effective market insights, including healthcare environment and KOLs, continuously optimized based on data and reports.

· Cross-functional collaboration ability

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!