Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life.
As a Senior Brand Manager – Nutrition (IMF), you will lead the strategic marketing efforts for assigned products, driving growth through effective campaign execution, cross-functional collaboration, and market analysis. You will play a key role in launching new products, optimizing performance, and ensuring alignment with both consumer and healthcare professional (HCP) expectations.
What You’ll Do
Lead product marketing activities including development, localization, pricing, and launch strategies.
Execute consumer and trade campaigns (ATL & BTL) and monitor market share and sales performance.
Utilize CRM and digital tools to identify market opportunities and consumer insights.
Develop and implement marketing objectives and strategies for assigned products.
Collaborate with cross-functional teams (sales, medical, regulatory, trade marketing, training, market research, finance, logistics, and external agencies) to ensure timely execution and KPI tracking.
Prepare monthly sales forecasts and quarterly marketing budgets; monitor performance and adapt plans accordingly.
Support product training and develop detailing materials for sales teams.
Analyze product performance and customer feedback to drive innovation and improvements.
Uphold ethical marketing practices and ensure compliance with Abbott’s Code of Ethics.
Required Qualifications
University degree in Business/Marketing, Mass Communication, Nutrition/Dietetics, or a related science field.
3–5 years of experience in nutrition or medical/OTC consumer marketing within healthcare or FMCG (pharmacy channel focus).
Familiarity with ethical/HCP marketing is an advantage.
Ability to multitask and operate in a regulated environment.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.