Senior Brand Manager, North America Alcohol

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 16, 2026

Shift:

Job Description Summary:

Drive Strategic Growth and Brand Excellence

We’re seeking a dynamic and experienced Senior Brand Manager, Red Tree Beverages to help lead and grow our Alcohol Ready-to-Drink (ARTD) segment in North America - Red Tree Beverages (RTB), a firewalled indirect subsidiary of The Coca-Cola Company.  As a key member of our team, you will leverage your brand management expertise to develop and execute strategies that elevate our presence in the ARTD category. This role is ideal for a creative, innovative, and highly collaborative professional with a passion for building brands and partnering with key business partners and stakeholders to drive business results.

Key Responsibilities

• Develop short and long-term business and brand plans, establishing clear objectives, growth strategies, initiatives, and performance metrics to support growth in ARTD.

• Partner with internal (e.g. R&D, Supply Chain, Commercial, Finance) and external (e.g. external alcohol companies, distributors, suppliers, agencies) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value and annual and long-range business objectives.

• Co-create brand position materials leveraging right to win and reasons to believe in partnership with Commercial and Sales.

• Formulate comprehensive briefs for agencies and direct their activities to ensure creative excellence and brand consistency.

• Assist in shaping portfolio strategies across brands and categories, focusing on maximizing brand equity and market share.

• Conduct ongoing business analysis to prioritize brand-building initiatives and optimize brand budgets and investment allocations to maximize ROI and support strategic initiatives.

• Lead the development of annual brand reviews, growth platforms, and define brand roles within the ARTD portfolio

• Establish clear positioning for new offerings and entrants in the ARTD category, ensuring differentiation and relevance.

• Drive alignment on brand initiatives with cross-functional teams, including marketing, sales, technical, and alcohol partners.

• Manage projects in collaboration with external alcohol partners, agencies, field marketing, and cross-functional finance, supply chain, R&D and project management support, to ensure seamless execution and accountability.

• Present business results and insights to alcohol partners and division leadership

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5+ years of brand management experience, preferably within the beverage or alcohol industry.

• Proficiency with consumer research tools (e.g., Nielsen, IRI), and a strong understanding of consumer behavior.

• Expertise in marketing concepts, media planning, and driving increased volume and brand equity.

• Proven ability to manage and inspire agency performance and develop compelling creative briefs.

• Ability to understand revenue growth management principles and the role of marketing within those

• Experience evaluating creative concepts for strategic alignment and consumer impact.

• Demonstrated ability to prioritize consumer needs and translate insights into actionable strategies.

• Strong analytical, presentation, and project management skills.

• Excellent collaboration skills, with experience working across functions and with external partners.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques. 

• Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.

• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

If you are a strategic thinker with a track record of building successful brands and are ready to make a significant impact in the Red Tree Beverages business, we invite you to apply and join our team.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Pay Range:

$139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.