Senior Brand Manager Liqueurs CEE (12 months secondment)

Job Description :

Job Title: Senior Brand Manager Baileys CEE

Location: Amsterdam, Budapest, Warsaw or Athens

Contract terms: 12 months fixed-term, full time

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the team:

About the role:

As the Senior Brand Manager Baileys for Central & Eastern Europe (CEE), you will lead brand strategy execution and campaign development across a dynamic portfolio of 30+ distributor-led markets. Reporting to the Head of Rum, Liqueur, Gin and Tequila CEE and working closely with our markets and the Global Brand Team (GBT), you will act as a senior brand custodian — driving equity, cultural relevance, and commercial performance while enabling flawless execution through distributor partners. You’ll play a key role in integrating global strategies with in-market realities, while influencing senior stakeholders, leading cross-functional teams, and guiding agency partners across the region.

Role Responsibilities:

• Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight

• Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)

• Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function

• Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans

• Own the shadow P&L for the brands across the market.  Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan

• Understand and manage pricing & promo strategy, margin mix and volume drivers

• Translates strategies into brilliantly driven plans that consistently beat the competition and gain share.

About You

• 6+ years of relevant marketing experience

• Existing capability to build genuine relationships built on mutual trust & respect

• Successful management of senior partners, resulting in strong and positive outcomes

• Holistic abilities across various marketing growth drivers as well as a track record of delivering transformational business results

• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

• A history of working across media, digital, experiential, PR, culture

• Demonstrated brilliant execution to high standards across various pillars of brand building

• Deep personal accountability for great performance

• Strong commercial and numerical acumen with attention to detail

• Experience working across multiple countries/geographies

Mindsets & Behaviours

• Ownership & Innovative Mindset: Thinks beyond brand to business impact, aligning across teams and acting on shared goals.

• Boldly Curious: Seeks and applies insight from culture, consumers, and performance data to shape distinctive brand experiences.

• Collaborative Influencer: Builds strong trust across internal teams, agency partners, and distributor networks.

• Outcome-Obsessed: Moves fast, prioritizes impact, and holds self and others accountable for results.

• Creativity: Balances strong brand guardianship with the ability to flex, test, and experiment for growth.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re

supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Amsterdam

Additional Locations :

Athens, Budapest, Warsaw

Job Posting Start Date :

2025-12-18