(Senior) Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role objective

Drive China Skin Health related brand’s business objective, will handle brand daily operation, and focus on 4 aspects: 

• Facilitate SMM to develop Brand growth plan across multi-channels.
• Communication: strategy development, campaign development & execution.
• NPD: successful launch and sustainable growth.
• Business management: monthly business tracking and analysis. Sensitive for any opportunity and risk. 
   

Key accountabilities & deliverables

As a Brand Manager, will be responsible for selected brand within skin health business portfolio. Oversee the effective deployment of brand growth strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand business and brand health KPI and profit objectives.

This role will provide the opportunity to lead key activities to progress the career.  These responsibilities include some of the following:

• Brand Strategy & Growth Planning: support SMM to develop the annual brand growth strategy as well as the tailor-made market communication plan focused on 3-year growth drivers, working with a brand centric cross-functional team.
• New Product Development & Launch: work closely with innovation team to own end-to-end process for NPD launches, ensuring successful market introduction and sustainable long-term growth.
• Integrated Marketing Communication: as the key team member for superior execution of programs and plans to bring brand communication strategies to life, including creative development, digital programs and social media.
• Business & P&L Management: be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and budget items.
• Cross-Functional cooperation & Agency Leadership: manage agency and cross-functional relationships to deliver breakthrough results. Especially collaborate with the TMK team to drive strong shopper engagement and more than fair share in-store support.

Qualifications / Experience

Qualifications

• A minimum of a BA degree
• Excellent English spoken and written
• 4-5 years of professional experience with direct experience in FMCG/FMCH/OTC MKT background
• Experience of working across functions as the individual contributor
• NPD launch and digital experience are welcomed

Proven track record

• A strategic marketer with a hands-on approach
• Consistent high performance and delivery: passionate about consumer health marketing
• Successfully executing complex projects from design to completion
• Comfortable working in a fast-moving, high-accountability environment
• Leadership in matrix organization

 

 

 

 Job Posting End Date

 

 

2026-02-14

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.