JOB DESCRIPTION:
Major Responsibilities/Activities:
Marketing Planning
- Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
- Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
- Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
- Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
- Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product/Project Management
- Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
- Direct the product promotion and growth initiatives to attain increasing of market share
- Work with other function management team to ensure the cross functional alignment of product strategies
- Have multi-channel insights both on broader market and customer ends; design project according to Product’s position and life cycle status, have collaboration capability to design Win-win project with internal and external partners.
- Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
- Identify the opinion leaders in related area.
- Lead to build and maintain professional relationship with KOLs
- Establish and develop the national expert network to ensure the strong expertise for assigned products
- Develop the loyalty speakers from KOLs
Cost Control & Monitoring
- Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
- Monitor and control marketing expenses in line with budget on monthly basis
- Modify and manage expenses allocation to regions
Requirements:
- Minimum of 2 years in brand marketing within the pharmaceutical industry at BM/SBM level; prior experience as a brand owner is a plus.
- Therapeutic Area: Prefer candidates with experience in surgical products or a combined background in both surgical and internal medicine fields.
- Language Skills: Fluent in English both oral and written
- Strong data acumen with strategic thinking capabilities; excellent cross-functional collaboration skills.
- Good understanding of business and product knowledge with marketing sense
- Should be self-motivated, creative and well organized
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable