Senior Brand Leader - Rare Disease

About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Job Description: Sr Brand Leader – Soliris  

You will be responsible for managing Complement Portfolio (C5), currently having one product and two indications aHUS / PNH,  optimize product life cycle, build & maintain key customer relationships preferably in super specialty segment for AZ India. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst leading practitioners in different segments of the category /related market. The position of Sr Brand Leader is responsible for building close working relationship with SLSM and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for you to focus on. 

Key Duties and Accountabilities  

Building Brands / Therapy  

• Achieve Market Share objective, bottom-line targets, top line & profitability. 

• Facilitate development and execution of Brand promotional plan and programs and ensure their consistency with brand strategy and work towards future RD portfolio. 

• Study and interpret market conditions and forecast sales and market share. 

• Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium- and Short-term marketing plans 

• Assists in designing, implementing, and evaluating HCP marketing activities for (Soliris) for both aHUS / PNH including personal promotion (Sales) and channel solutions (Digital, social media, Print) 

Completion of product strategic and tactical Plans and Monitors the implementation.  

• Reviews market assumptions and plans. 

• Ensures market patient model are in line with global templates / standard Brand Plan template. 

• Validates sales and market share developments for products. 

• Monitors sales and product supply ensures forecasts are adjusted as necessary. 

• Tracks implementation plan with senior sales management to ensure achievement of targets. 

Relationship building with key external stakeholders and builds AZ networking.  

• Works to identify the key stakeholders and KEE and decision makers in the therapeutic area. 

• Work to identify patient advocacy groups and build a collaborative plan to improve patient outcomes. 

Maintain and improve systems and processes.  

• Tracks monthly performance vs budget and analyse reasons for gaps. 

• Completes and submits monthly summary of performance, including activities and A&P against the plan. 

• Streamlines reporting system and re-evaluate the necessity of reports as required. 

Financial Planning and forecast.  

Expertise in understanding / building patient models, short- and long-term brand and portfolio forecast & Resource management.

Key Requirements  

• Strong functional understanding and experience of effective brand management from Market understanding to defining clear strategies and operation Plan. 

• Ability to understand complex ecosystems, patient journeys to drive positive patient experience with robust brand planning process. 

• New Launch Excellence for other complement portfolio  

• High level of understanding of innovative Pricing and MA models 

• Ability to collaborate and influence Above market. 

• Good understanding / experience of Digital landscape and omnichannel 

• Collaboration and impact across cross functional teams (Medical / Govt & corporate affairs, Key Accounts / IBEX) 

• Effective MS Office skills (PPT / Excel) 

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

You can find alternative messaging to use in the ‘Global Talent Attraction Story messaging’ section of the Global Playbook on the Employer Brand Portal - try to use other examples in order to make it different for candidates!

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

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Date Posted

29-Apr-2026

Closing Date

30-Apr-2026

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.