Senior Brand Account Manager

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow?  A  position at Xcel Energy could be just what you’re looking for.

Position Summary

Drive development and champion strategies that will build brand reputation and customer and employee brand affinity. Partner with peer team leads and managers to conduct/lead strategic planning and strengthen relationships with key business partners. Will serve as a strategic lead and subject matter expert in brand strategy and governance, brand team operations, integrated marketing/media execution, and/or  sponsorship/community events. Will guide and support the broader team through best practices, mentorship, and strategic oversight.

Essential Responsibilities

• Develop strategic plans and engages with internal peers to develop and execute cross-functional advertising and marketing plans and programs. Ensures that work presented by the agency and internal teams is on strategy, supports the brand vision and strategic priorities and adherence to Xcel Energy standards and guidelines.
• Accurately interpret and articulate internal client/company goals, objectives and needs Oversees development of strategic briefing documents to ensure consistency with brand strategy and product/program goals. Route briefs to internal stakeholders for required approvals prior to agency/internal creative team kick-off.
• Monitors key success metrics, identifying under performance. They work with agency and relevant internal teams to report metrics and recommends opportunities for optimization to brand management team, internal stakeholders and agency partners.
• Proactively seeks and mines strategic opportunities that achieve company goals and appropriately enlists internal management and agency resources to address client opportunities/challenges. Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization dynamics
• Budget/financial management awareness and ownership as assigned and maintain a thorough and current knowledge of Xcel Energy programs and products.

Minimum Requirements

• BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge.
• 6 years of advertising, communications or brand marketing experience which includes agency and ideally, client side experience.
• 2 years of progressive team and peer leadership experience.
• Demonstrated in-depth knowledge of brand, advertising, marketing and promotion principles .
• Working knowledge of agency disciplines, process and workflow.
• Well versed in all tactical aspects of branding, advertising, marketing and sponsorships to include but not limited to; broadcast, print, direct mail, digital, social and promotions.
• Committed to collaboration and has experience working across marketing, brand and communications channels.

Preferred Requirements

• Strong communication skills; listens, talks, writes and presents well, communications are clear and concise.
• Is flexible and adaptable to change.
• Can effectively juggle multiple projects under tight deadlines .
• Anticipates potential problems and is committed to bringing forward innovative solutions.
• Can develop a proactive, friendly, trusted rapport with clients, peers and agency personnel.
• Well-versed in taking action to avoid and/or resolve conflict.
• Agency experience

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.

Non-Bargaining

The anticipated starting base pay for this position is: $97,600.00 to $138,600.00 per year

This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave

Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

In any materials you submit, you may redact or remove age-identifying information including but not limited to dates of school attendance and graduation.  You will not be penalized for redacting or removing this information.

Deadline to Apply: 01/30/26

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ACCESSIBILITY STATEMENT

Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.