Senior Associate, Media Planning

Job Description:

The Senior Associate, Media Planning role is the day-to-day focal point of the account. Media Planners are expected to have day-to-day responsibility for assigned accounts and understand the client’s overall business and marketing objectives. Media Planners steward the tactical communications planning process and provide mid-level strategic recommendations to the senior media team and/or client.

Responsibilities:

• Aids in the creation of client media communication plan objectives and strategies

• Creates and maintains media plans, flowcharts, activation plan executions, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports

• Works with outside media partners to plan, optimize, and report on managed service media plans

• Compiles reports of competitive market/media information for each brand/category

• Manage day-to-day client interaction, status, and project management

• Handle expectations of clients and deliverables

• Assist internal team in advising clients on the best ways to integrate media into their advertising and marketing programs

• May be responsible for informing client/team of new opportunities or issues

• Participates and leads, if appropriate, face to face client and vendor meetings

Qualifications

• 1+ years of media planning experience

• Knowledge of MediaTools, Prisma, or similar tools preferred

• Experience with Digital Media Activation

• Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

• Strong analytical skills, ability to relate results to client business objectives

#LI-JK1

The anticipated salary range for this position is $51,000-$83,375. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent