About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.
Introduction
AppLovin is seeking a highly skilled and creative Sr. Events Associate to join our dynamic team. In this role, you will play a vital part in the development and management of company events while also providing crucial support for branded collateral. Your passion for creativity and strategic thinking will be essential as you impact our community.
Role Overview
This role will focus on three key areas:
- Planning and executing internal employee events that foster engagement and community across our global team.
- Supporting marketing event logistics and onsite execution to ensure seamless experiences for attendees.
- Co-owning branded swag and gifting strategy across events, incentive initiatives, and our online merch store.
Your work will bring our brand to life through thoughtful experiences and branded touchpoints for employees, partners, and clients.
Responsibilities
1. Internal Employee Events, with a focus on our eCommerce Team
- Own the planning and execution of engaging live employee events for our eCommerce team. This includes logistics management such as vendor coordination, equipment setup, and scheduling.
- Project examples include: monthly team activities, diverse cultural and family-friendly celebrations, and team dinners.
- Partner with in-house facilities, cafe, and IT teams to execute seamless in-person events at our Palo Alto headquarters and global hubs.
- Own and execute eCommerce team offsites up to four times a year, including travel planning, budgeting, and agenda creation.
- Collaborate cross-functionally to ensure events and projects align with company culture, brand, and values.
2. Marketing Event Logistics & Onsite Support
- Provide comprehensive logistical and onsite support for marketing events, dinners, conferences, and sponsorship activations.
- Collaborate with internal stakeholders and external vendors to ensure timely setup, branded materials delivery, and smooth execution.
- Assist with event communications, registration, and follow-up tasks to ensure a cohesive attendee experience.
- Maintain event asset libraries and documentation to support repeatable and scalable processes.
3. Global Merch Store Management
- Collaborate with our international Regional Marketing teams on the international rollout of our merch store, building on the existing North America platform.
- Partner with vendors and internal stakeholders to manage product assortment, seasonal refreshes, and global fulfillment logistics for employees, partners, and clients' initiatives based on current trends.
- Ensure all branded merchandise adheres to brand guidelines and quality standards.
- Co-manage the annual swag budget and track production, shipping, and delivery metrics.
4. Provide occasional onsite or remote support for global offsite events
5. Special projects as needed:
- Manage incentive programs such as sports and concert events
- Organize event assets and resource sheets
- Support larger internal events such as holiday parties and other offsites
Requirements
- 5+ years of experience in the event industry
- Event industry knowledge in SF, Vegas, LA, and NYC
- A creative eye, with a passion for designing stylish branded merchandise and producing memorable events
- The ability to meet goals and deadlines in a collaborative and fast-paced environment
- Experience managing multiple tasks and projects under timelines and shifting priorities
- Strong understanding of branding principles and the ability to apply them consistently
- Ability to forecast, accurately track and manage large-scale budgets, including the ability to refute charges and negotiate contracts
- Outstanding interpersonal skills, including professional, solutions-oriented communication
- Exceptional organizational, project, time management, and people skills
- Self-motivated and proactive, with a passion for continuous learning and professional development.
- Proficient in Google Workspace, with advanced abilities in spreadsheets.
- Must be local to the Bay Area and able to be in person 1x/week.
- Must be willing and able to travel up to 25% of the time, including internationally.
Bonus Points
- Experience with Hubspot, Asana, Slack, Canva, or Splashthat (Cvent).
- Background in merchandise operations and/or luxury events.
- Experience working with C-Level executives.
- Passion for creative brand expression through events and experiences.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
