Senior Associate, CenterWell Digital Marketing

Become a part of our caring community and help us put health first
 

Job Title: CenterWell Senior Associate, Digital
Department: CenterWell Digital Marketing
Location: Remote
Reporting To: Associate Director, CenterWell Digital Marketing

Become a part of our caring community and help us put health first.
At CenterWell, we’re transforming healthcare by delivering integrated, personalized experiences that put patients at the center of care. As a leading provider of senior-focused primary care, home health services, and pharmacy solutions—including specialty, mail order, and retail, we’re committed to whole-person wellness: physical, emotional, and social.
We’re seeking a strategic digital marketing associate to help elevate CenterWell’s digital presence and connect more seniors with personalized care. As Senior Associate, Digital you’ll own and execute digital strategies across key owned channels—website, email, SMS, and organic social—to drive awareness, engagement, and trust.
This role is ideal for a digitally fluent, performance-driven marketer who thrives in an AGILE, fast-paced environment and is passionate about creating meaningful digital experiences for seniors and caregivers.

Role Responsibilities

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social 
• Support acquisition website authoring needs across properties and testing agenda
• Support digital owned performance tracking and assist with key inputs for business listings
• Develop and assist in audience-first campaigns that drive engagement, conversion, and retention 
• Ensure digital efforts are aligned with brand, business, and growth objectives 
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking 
• Support organic social media planning and execution to foster community engagement 
• Ensure all digital content reflects brand voice, values, and meets compliance standards 
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution 
• Liaise with external agencies and vendors to support digital initiatives 
• Coordinate cross-functional efforts to ensure timely and high-quality delivery 
• Monitor KPIs across owned channels and compile performance reports 
• Use consumer insights and performance data to inform strategy and ongoing optimization 
• Report campaign results and business impact to key stakeholders 

Use your skills to make an impact
 

Required Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• 4+ years of experience in digital, with strong knowledge of website marketing
• Strong understanding of web sites, digital attribution, and user experience 
• Proven success in developing and optimizing digital strategies
• Strong analytical, communication, and project management skills
• Results-oriented leader with a passion for data-driven decision-making
• Knowledge of agile environments and cross-functional collaboration

Preferred Qualifications 

• Master’s degree or MBA 
• Experience in healthcare, senior services, or multi-site operations 
• Familiarity with omnichannel marketing and audience segmentation 
• Knowledge of HIPAA compliance and healthcare marketing regulations 
• Experience working in agile PODs and applying agile principles to campaign development

Additional Information:

 - This position operates on Eastern Standard Time (EST)

• Virtual Pre-Screen

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn’t missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Alert:  Humana values personal identity protection.  Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file.  When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Work-At-Home Requirements

At minimum, a download speed of 25 mbps and an upload speed of 10 mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Any Humana associate who speaks with a member in a language other than English must take a language proficiency assessment, provided by an outside vendor, to ensure competency. Applicants will be required to take the Interagency Language Rating (ILR) test as provided by the Federal Government. 

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$86,300 - $118,700 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 01-19-2026

About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.