Senior Analyst, Data Governance, MarTech Product Management

Job Description Summary

We are seeking a highly skilled and detail-oriented Senior Analyst with deep expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and ObservePoint tool.

The ideal candidate will have a strong foundation in data analysis, tag implementation, and MS Excel, with a passion for driving insights / Data Governance initiatives and improving digital performance.

As a Digital Analytics Sr. Analyst specializing in GTM and Observepoint, you will play a crucial role in implementing & maintaining scalable use cases in Data Governance. You will leverage your expertise in SQL, Python, and analytical skills to drive data-driven processes and support various business functions.

 

Job Description

Location – Hyderabad  #LI Hybrid

Key Accountability:

• Lead the implementation and maintenance of Data Governance strategies (including observepoint scans) using ObservePoint tool.

• Audit and validate analytics implementations to ensure data accuracy and integrity. Develop and maintain automated reporting dashboards using Excel, Google Sheets, and Python.

• Collaborate with different pillars - analytics, Tagging and Insights, and data engineering teams to define KPIs and ensure proper tracking and QC.

• Identify opportunities for automation in data collection, validation, reporting and exploring AI use cases. Conduct deep-dive analyses to uncover insights and support business decisions.

• Collaboration between technical team of Observepoint and analytics pillars to define streamlined processes and explore opportunities for 100% accuracy.

• Stay up to date with the latest trends in digital analytics and automation tools. Candidate will take care of the GA, GTM, Looker Studio user access management activities.

Required Skills & Qualifications:

• Minimum 5 years of experience in digital analytics / Search or a related field.

• Proficiency in Google Tag Manager, Google Analytics (Universal & GA4), and ObservePoint.

• Strong command of Excel (including advanced formulas, pivot tables, and macros).

• Hands-on experience with Python for data manipulation and automation.

• Familiarity with JavaScript and HTML/CSS is a plus.

• Excellent problem-solving skills and attention to detail.

• Strong communication and stakeholder management abilities.

Preferred Qualifications:

• Experience with other analytics platforms (e.g., Google Tag Manager, Adobe Analytics).

• Knowledge of data visualization tools like Looker Studio or Power BI.

• Certification in Google Analytics or GTM is a plus.

 

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curious Mindset, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing