We are banking at another level.
Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.
Choosing BDC as your employer also means:
Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few
In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1
A hybrid work model that truly balances work and personal life
Opportunities for learning, training and development, and much more...
Explore the BDC Way in our Culture Book
POSITION OVERVIEW
Do you have a passion for marketing campaigns and creating content that drives reach, engagement and measurable business impact? BDC is looking for a Senior Advisor, Marketing Campaigns with strong strategic and execution capabilities to support the design, orchestration and optimization of multi‑channel marketing campaigns, including national webinar campaigns.
In this role, you will act as a trusted expert and strategic partner to lines of business and internal stakeholders. You will contribute to the end‑to‑end lifecycle of complex marketing campaigns, from strategy and planning through execution and performance measurement, while influencing outcomes through collaboration rather than formal authority.
This role balances long-term brand building with near-term performance—creating awareness, trust and familiarity with BDC while also generating measurable business results through a well orchestrated, multi-channel approach.
CHALLENGES TO BE MET
Contribute to the end‑to‑end delivery of marketing campaigns, from strategic input to execution orchestration and post‑campaign analysis
Partner closely with lines of business and Marcom stakeholders to gather inputs, identify opportunities and translate business objectives into effective campaign approaches
Proactively identify emerging entrepreneur challenges and recommend solutions aligned with business priorities
Ensure alignment with BDC and Marcom strategies, standards and ways of working
Define, plan, design and measure integrated, multi‑channel marketing campaigns
Contribute to campaigns focused on client acquisition, engagement and retention
Participate in the ongoing prioritization and coordination of the Marcom campaign calendar, balancing impact, capacity and timing
Design and support the execution of campaigns across multiple channels (email, webinars, web, social, content, paid digital, Client Contact Centre, PR, etc.)
Recommend an optimal channel mix to maximize reach and effectiveness by for each segment
Work collaboratively with Branding and Advertising, Corporate and Internal Communications, Content and Digital Experience teams by contributing to campaign briefs and asset requirements
Liaise with Field Marketing and regional teams to support effective deployment across regions
Oversee performance tracking and contribute to campaign analytics and reporting
Support the definition of KPIs and success metrics
Analyze campaign performance and identify links between marketing activities and business outcomes
Formulate data‑driven recommendations to improve campaign effectiveness, processes and ROI
Apply and help evolve agile and collaborative ways of working to enhance adaptability and impact
Provide functional leadership and subject‑matter expertise across cross‑functional teams involved in campaign delivery, fostering collaboration and continuous improvement
Act as an advisor on campaign design, execution and optimization best practices across Marcom
WHAT WE ARE LOOKING FOR
You are a seasoned marketing professional who is comfortable operating in a complex, fast paced, matrixed environment. You combine strategic thinking with hands‑on execution, and you are recognized for your ability to influence, collaborate and deliver results.
You’re likely a great fit if you can answer YES to the following:
You hold a bachelor’s degree in marketing, Communications, Business Administration or a related field
You have 8–10 years of relevant experience in marketing and communications, with a strong focus on planning and executing integrated marketing campaigns
You demonstrate strong project management, organizational and prioritization skills in fast‑paced environments
You have solid business and marketing acumen, including experience leveraging a broad marketing mix
You have a good understanding of marketing segmentation, CRM databases and related marketing platforms
You are analytical, structured and comfortable translating data into actionable recommendations
You are a collaborative team player who builds effective and lasting relationships with internal and external partners
You are comfortable communicating and presenting in both English and French, with strong written and verbal skills
Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca.
While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.