Senior Acquisition Marketing Specialist

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is seeking a Senior Specialist, Acquisition Marketing. This individual will be an integral part of accelerating GEICO’s direct mail practice and driving meaning growth through multi-channel strategies.

We’re looking for an experienced Specialist to join our Product & Customer Marketing group and help drive modern, consumer-centric strategies in our direct mail, email and SMS channels. The individual will be primarily responsible for developing and executing direct mail strategies to acquire new customers across multiple lines of business. This role will manage all aspects of strategy and execution, ensuring alignment with business stakeholders and other direct to consumer channels. The ideal candidate will be data-driven, detail-oriented and creative. This is a highly collaborative and hands-on-role.

This role reports into the Sr. Director, Acquisition Marketing. Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD; Manhattan, NY; Preference given to Bethesda, MD.

KEY RESPONSIBILITIES:

• Fully own and execute direct mail strategy, planning and execution. Manage a high volume of campaigns and tests across multiple lines of business and stakeholders
• Consult and collaborate with cross-functional teams, colleagues, and leadership to design effective programs strategies and that advance acquisition goals.
• Manage all project assets to include presentations, briefs, test design, audience design, journey documentation, creative assets, content matrices and measurement reports.
• Utilize customer data and segmentation to personalize messaging and increase relevance. Rigorously test direct mail attributes; from content and format to lists, offers, and segmentation
• Move all creative assets and deliverables through legal and internal reviews, consolidating feedback and next steps for action. Maintain comprehensive records of final creative, offers and targeting criteria to support audit readiness – critical in regulated industry like insurance
• Manage and hold accountable direct mail agency partners and serve as primary point on mail planning and activation.
• Partner across the lines of business and other channel owners to ensure an integrated customer acquisition experience, creating cross-channel strategies with email.
• Oversee budget process and reporting for dedicated lines of business.
• Stay up to date with industry trends and technologies to implement best practices in print production.

KEY QUALIFICATIONS:

• Bachelor’s Degree in marketing, communications or related field.
• 8+ years of proven experience in CRM and direct response marketing. Preferably in insurance industry or with direct response agency.
• Proven expertise and understanding of direct mail.
• Strong analytical skills with the ability to conceptualize tests and analyze campaign performance to inform future strategies.
• Experience managing external vendors/agencies.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Proficiency in Office (Excel, PowerPoint, Word) and project management tools such as Wrike and Azure DevOps 
• Proficiency in using analytics tools like Google Analytics or Power BI

CORE COMPETENCIES:

• Adept at both classic CRM/direct marketing and modern digital practices, marketing automation, data analysis and project management.
• Highly detail-oriented, data-driven, self-starter, innovative and analytical
• Work with urgency, exceptional attention to detail, accuracy and a commitment to quality
• Excellent project management skills with the ability to handle multiple projects simultaneously and managing work in a matrix environment.
• Strong communication (written and verbal) and strong interpersonal skills are essential to communicate with internal teams and develop cross-functional relationships.

 

Annual Salary

$109,675.00 - $172,200.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.