The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.
Job Description:
Key responsibilities:
- Campaign Management: Have a strong knowledge of planning, executing, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, and programmatic networks.
- Client Relationship Management: Serve as one of the primary points of contact for clients, understanding their needs and ensuring their satisfaction.
- Performance Analysis: Work with a team of specialists to monitor and analyze campaign performance using analytics tools, providing regular reports and insights to clients. Knowledge on data feed integration a bonus.
- Budget Management: Oversee media budgets, ensuring efficient allocation and spending to maximize ROI. Manage flow plans timeously and with accuracy. Have component financial and excel skills to manage financial accuracy.
- Collaboration: Work closely with cross-functional teams, including creative, analytics, and performance team, to ensure cohesive campaign execution.
- Innovation: Stay updated with the latest trends and technologies in digital marketing, testing new strategies to improve campaign performance.
- Strategy: Use client platform data to develop digital media strategies that will deliver results.
- New Business Development: Identify opportunities for account growth.
- Problem Solving: Address any issues or challenges that arise during campaign execution, ensuring timely resolution.
- Must demonstrate strong hybrid media expertise, with a full understanding of both digital and traditional media channels, and how they work together to deliver integrated business outcomes.
Qualifications:
- Education: Bachelor's degree in Marketing, Business, Advertising, or a related field.
- Experience: Minimum of 2-3 years of experience in account management, media planning and buying, or campaign management preferably within an agency setting. Experience in the retail space a bonus.
- Skills:
- Proficiency in marketing platforms (e.g., Google Ads, Facebook Ads Manager, Telmar). Relevant certifications in Meta and Google will put you ahead.
- Basic analytical skills with experience in using analytics tools (e.g., Google Analytics).
- Excellent communication, interpersonal and presentation skills.
- Excellent organizational and project management skills.
- Ability to analyse data and provide actionable insights.
- Knowledge of media planning and buying processes.
Desired Attributes:
- Detail-Oriented: Strong attention to detail and organizational skills.
- Proactive: Ability to anticipate client needs and proactively address them.
- Team Player: Collaborative mindset with the ability to work effectively in a team environment.
- Adaptable: Flexibility to adapt to changing client needs and market conditions.
This role is crucial for driving the success of clients' digital marketing efforts and ensuring that media investments are optimized for the best possible outcomes
Location:
Johannesburg - Sandton Gate Building A (3rd Floor),7 Minerva Rd, Glenadrienne, Sandton
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent