SEM Specialist

About Gen:  

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

 About the Role: 

We are seeking a highly skilled Paid Search Specialist (SEM) with a passion for digital marketing. In this role, you will manage multi-million-dollar paid search campaigns at scale, driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals. 

If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment. 

Key Responsibilities:  

• Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads. 

• Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization. 

• Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS. 

• Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights. 

• Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly. 

• Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership. 

• Leverage AI-driven tools for automation, ad copy, analysis and reporting.  

• Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives. 

• Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge. 

About you:

• Education: Bachelor’s degree in Marketing, Digital Media, or a related field. 
• Experience: 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets. 

Skills:

• Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center. 

• Strong understanding of digital marketing and business KPIs.  

• Proven success with A/B and multivariate testing. 

• Proficiency in analytics platforms; Google Analytics, Looker, & Tableau experience preferred. 

• Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment. 

• Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences. 

• Relevant certifications (Google Ads, SA360, Microsoft Ads) required. 

• Experience with automation, scripts, or bulk campaign management tools is a plus. 

• Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Claude, Perplexity, ect).  

• Prior experience marketing financial or cybersecurity products is a plus.  

Personal Attributes:

• Fast‑Paced & Adaptable: Able to pivot quickly as platforms, algorithms, and market conditions change—maintaining performance while navigating ambiguity.
• Highly analytical and Data Driven: Naturally curious about performance levers and comfortable making decisions based on data, testing, and statistical significance.
• Growth Minded and Experimentation‑Driven: Constantly looking for ways to unlock incremental performance through testing, iteration, and innovation.
• Resilient & Results‑Focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities.

The annual base salary for this position is expected to be between $85,000-100,000K . Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

Location: NYC Office 3 days per week

What’s next:

Our hiring process typically includes an initial recruiter conversation, followed by interviews with the Performance Marketing team and cross-functional stakeholders.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.