Segment Campaign Manager - Altitude

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager for Altitude by Geotab, who will create and execute integrated segment marketing campaign strategies that drive revenue growth, customer acquisition, and brand visibility across targeted market segments. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Segment Campaign Manager your key area of responsibility will be developing strategic annual campaign plans, orchestrating full-funnel marketing campaigns, and managing demand generation as the quarterback for all lead sources while optimizing budget and tracking performance against KPAs. You will need to work closely with segment marketing squads, solution marketing, channel marketing, business development managers, sales teams, creative agencies, and vendors.

To be successful in this role you will be a strategic thinker with exceptional cross-functional collaboration skills, strong communication abilities, and an adaptable approach to navigating diverse projects in a fast-paced environment. In addition, the successful candidate will have proven campaign strategy and execution expertise with a data-driven analytical approach, strong project management capabilities, proficiency in ABM platforms and marketing automation tools, and the ability to continuously optimize performance through ROI analysis and metrics tracking.

How you'll make an impact:

• Responsible for designing, building, implementing, and managing the segment campaigns and their associate workflows, including ownership of the campaign planning workbook and strategic annual campaign plan to drive new customer acquisition, existing account expansion, and retention of existing customer base.

• Collaborate and guide agencies, vendors and other internal departments executing advertising planning, full funnel content, social media, success stories, association membership sponsorships, events, webinars, podcasts, and channel and partner program support, so that segment campaign objectives can be met effectively. 

• Work with content, creative, digital and sales teams to deliver ABM aligned to campaign plans.

• Support Geotab's annual customer and partner conference “Connect” with segment campaign plans and programs.

• Become a subject matter expert within the assigned segment and leverage competitive/market analysis to create differentiated segment campaigns and messages that clarify Geotab distinctive competencies and value proposition to attract right-fit leads.

• Partner with segment marketing, solution marketing, channel marketing and business development to ensure alignment of segment campaign strategies with the overall segment business goals.

• Maintain Ideal Customer Profile (ICP) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level.

• Work with Marketing Automation, Revenue Operations and Sales teams to develop digital nurturing campaigns optimizing marketing qualification methodology for pass-thru of leads to resellers/channel partners and develop a strong command of the leads management pipeline from MAL through to closed won/lost.

• Against KPAs, forecast and continuously monitor and analyze metrics associated with campaigns to inform future campaign plans and diversity of programs based on what's working/isn’t, budget management, marketing ROI analysis and performance tracking and optimization.

• Be an engine for evolution and positive change by focusing on continuous skills development, and identifying/ improving campaign processes and tools.

What you'll bring to the role:

• 5 - 8 years of experience Marketing campaign strategy development and B2B SaaS marketing

• Previous experience in the Public Sector, government, smart city, transportation planning and management or comparable industry is preferred.

• Previous experience in telematics, connected transportation solutions, B2B IT or software industry marketing,  or comparable industry is an asset.

• Demonstrated marketing campaign strategy development and execution with measurable outcomes and data-driven analytical approach to decision-making.

• Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo preferred.

• Exceptional verbal and written communication skills with ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration.

• Adaptability and able to work well under pressure and respond to fast changing priorities and deadlines.

• Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.

• Understanding of agile marketing is considered an asset.

• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and relationship management skills.

• A strong team-player with the ability to engage with all levels of the organization.

• Entrepreneurial mindset and comfortable in a flat organization.

• Must stay relevant to technology,  and should have the flexibility to adapt to the growing technology and market demands.

• Technical competence using workflow tools (WRIKE, Jira), software and CRM programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT etc..

Why job seekers choose Geotab: