Seasonal Marketing Strategy, Manager

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Manager, Seasonal Marketing Strategy supports the planning and delivery of seasonal marketing campaigns that drive customer engagement and business results. This role turns seasonal strategies into clear, well‑executed marketing moments by partnering across teams and managing day‑to‑day campaign execution. Over time, this position builds the experience needed to take on broader ownership of seasonal strategy.

Why this role

• High visibility work tied to major seasonal moments across the year
• Opportunity to grow strategic marketing skills in a fast‑paced retail environment

Roles and Responsibilities

• Execute seasonal marketing campaigns from planning through launch, ensuring alignment with brand standards and business priorities
• Partner closely with merchandising, creative, media, analytics, and channel teams to deliver a consistent customer experience across stores and digital channels
• Translate customer insights, performance data, and market trends into clear recommendations that improve seasonal campaigns
• Track campaign results and share key learnings to inform future seasonal planning
• Manage timelines, dependencies, and deliverables across assigned seasonal initiatives, escalating risks when needed

Required Qualifications

• 3 or more years of marketing experience in brand, retail, or consumer marketing
• 2 or more years of experience supporting retail marketing or agency marketing work
• Hands‑on experience executing marketing campaigns and working with cross‑functional teams
• Exposure to digital marketing and campaign performance measurement
• Strong communication, organization, and project management skills

Preferred Qualifications

• Experience working in a large, matrixed organization
• Experience supporting marketing tied to seasonal events or peak retail periods
• Experience collaborating on new product or brand launches
• Ability to develop and apply brand storytelling across multiple marketing channels
• Experience using data to identify trends and turn insights into action

Education

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience.
   

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 03/21/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.