Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation requirements.
How you will contribute
You will:
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Mondelēz International (Canada) is looking for an experienced Scale Activations & Shopper Marketing Manager to join our Marketing Team on a 1-year temporary contract. The successful candidate is a motivated and highly organized marketer who is passionate about transforming brand priorities into compelling shopper experiences with our customer partners. If you are enthusiastic, enjoy working collaboratively with multiple internal and external stakeholders, thrive in a fast-paced environment, and have the desire to create and execute integrated shopper marketing programs that bring our iconic family of brands to life, we would love to hear from you.
This role partners closely with our Brand and Sales customer business teams, supporting both annual customer business planning and the full end-to-end oversight, management, development/adaptation, and execution of customer-specific and brand-led shopper marketing programs. In addition, this role is responsible for leading the briefing, creation, development, implementation, and flawless execution of our quarterly multi-category Scale activations, delivering full-funnel OMNI plans, in partnership with multiple internal key stakeholders and external agencies. Budget planning, management, and post-program analysis are also critical components of success.
Key Responsibilities:
Strategic Planning & Shopper Marketing Leadership
Lead the strategic development of impactful, innovative, insight-driven Shopper Marketing strategies rooted in a customer-centric and consumer-first mindset.
Create and deliver OMNI activations to optimize the pre-shop planning stage, build brand engagement, and drive shopper conversion across in-store and digital touchpoints
Leverage external and internal insights as well as past program learnings to optimize existing activities as well as identify & evaluate the highest-value customer programs that fuel category growth and market share gains.
Program Management & Execution Excellence
Oversee the end-to-end execution of Shopper Marketing priorities & National Scale Activations from ideation and proposal through to development, adaptation, deployment and post-program analysis, inclusive of channel promotional materials
Work collaboratively with cross-functional partners (Brand, Sales, Category, Perfect Store, Finance, Creative etc.) and agency partners to ensure executional excellence
Manage timelines, budgets, creative development and approvals to ensure operational rigor and consistent delivery of best-in-class programs
Develop strong briefs to agencies and internal design teams that translate strategies into high performing, 360 creative communications
Analytical Rigor & Performance Optimization
Track program performance and develop clear, actionable post-evaluations with measurable insights and recommendations for future strategy development.
Leverage AC Nielsen and other data sources to generate customer-specific insights, inform decision-making and validate ROI
Stakeholder Communication & Leadership
Present program strategies, plans and results confidently to both key internal stakeholders and external Customers
Demonstrate strong collaborative leadership, building trusted relationships across internal cross-functional teams & external Customer teams
To be successful in this role, the candidate requirements include 5-7 years of job experience, with strong knowledge and experience working with Canada’s largest retail customers:
Bachelor’s degree in business with a specialist in Marketing and/or Commerce or a related field
Experience in a fast-moving consumer packaged goods industry preferred.
Strong knowledge of the Canadian retail environment and understanding of how to develop full-funnel OMNI marketing experiences and elements that impact the shopper journey and result in conversion at the store and through e-commerce.
Proven ability to manage multiple projects, priorities and key stakeholders simultaneously to meet key deliverables and maintain executional excellence.
Demonstrated experience writing and delivering effective briefs to agencies (and the internal design team) that result in effective creative communication and 360 programs.
Strong business acumen combined with proficiency in AC Neilsen and demonstrated comfort working with data to uncover insights and evaluate performance is a requirement.
Bilingual is not required but an asset.
With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.
Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.