Sales Manager- East Region

Badger Meter - Where Every Drop Counts and So Do You
 

At Badger Meter, we're more than a leading global water technology company - we're innovators with a mission: to preserve and protect the world's most precious resource. For over 120 years, our trusted solutions have enabled our customers to optimize the delivery and use of water, maximize revenue and reduce waste.

Every employee at Badger Meter is an important part of our success. Here, your work doesn't just move a business forward - it shapes a more sustainable future. We are committed to building a workplace where we celebrate differences, empower voices, and encourage fresh ideas that drive innovation.

When you join us, you'll find:

• Purpose-driven work that makes a real difference in communities around the globe.

• Career growth and development opportunities designed to help you achieve your potential.

• A supportive, inclusive culture where collaboration and creativity thrive.

Be part of something bigger. At Badger Meter, your contributions will ripple far beyond the workplace - creating lasting change for people and the planet.

What You Will Contribute:
 

Lead a High-Performing Team Driving Innovation in Water Technology

At Badger Meter, we’re more than a manufacturer, we’re a global leader in smart water solutions that help communities and utilities manage one of the world’s most precious resources. Our mission is to deliver innovative technologies that empower customers to make informed decisions, conserve water, and ensure sustainability for generations to come.

As a Sales Manager, you will lead a team of Account Managers and play a pivotal role in shaping regional strategy, driving growth, and fostering a culture of collaboration and excellence. This is a leadership position focused on empowering your team, building strong customer and distributor partnerships, and guiding innovative solutions to market.

This role will oversee Account Managers and customers in the Northeastern US, and will have regular and frequent travel within the territory.

What You’ll Do

• Lead and Develop Your Team
  • Coach, mentor, and empower Account Managers to achieve individual and team goals.
  • Identify knowledge gaps and implement training programs to strengthen team capabilities.
  • Foster a collaborative, customer-focused culture that aligns with Badger Meter’s values.
• Drive Strategic Growth
  • Develop and execute regional business plans aligned with national objectives.
  • Set sales targets, monitor performance, and implement corrective actions to ensure success.
  • Forecast revenue, manage budgets, and analyze variances to optimize financial outcomes.
• Champion Innovation
  • Collaborate with internal teams to introduce cutting-edge water technology solutions to customers and distributors.
  • Stay ahead of industry trends and competitive offerings to maintain Badger Meter’s leadership position.
• Build Strong Relationships
  • Engage with key customers and distributors to understand their needs and deliver tailored solutions.
  • Support Account Managers in high-level presentations and strategic negotiations.
• Collaborate Across Teams
  • Work closely with Marketing, Solution Architects, and Channel Managers to ensure seamless support throughout the sales process.
  • Provide insights and feedback to influence product development and enhance customer experience.
• Represent Badger Meter
  • Participate in trade shows, industry events, and customer meetings to showcase our leadership in water technology.

Why Badger Meter?

• Innovation at the Core: We’re pioneering smart water solutions that transform how utilities manage resources.
• Team-Oriented Culture: Collaboration and support are central to how we work, your success is our success.
• Customer-Centric Approach: We focus on partnership, not transactions—helping customers succeed is our mission.
• Impactful Leadership: Your role directly influences communities’ ability to conserve water and build sustainable infrastructure.

What You Bring

• Bachelor’s degree in Business, Communication, or related field required.
• 7+ years of experience in sales leadership, preferably in the utility or water industry.
• Proven ability to lead teams, develop strategies, and deliver results.
• Strong communication, negotiation, and relationship-building skills.
• Proficiency in CRM systems and Microsoft Office.
• Ability to travel as needed for customer engagement and team support.

Ready to Lead and Innovate?

Join Badger Meter and lead a team that’s shaping the future of water technology. Your leadership will help us deliver solutions that matter—to customers, communities, and the planet.

Competitive Total Rewards at Badger Meter:

• Competitive Pay

• Annual Bonus

• Eligible for Annual Pay Increases

• Comprehensive Health, Vision, and Dental Coverage 

• 15 days Paid Time Off + 11 Paid Holidays  

• Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation.  In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!

• Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more 

• Educational Assistance – Tuition Reimbursement up to $5,250 

• Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage

• Health Savings Account (HSA) & Flexible Spending Account (FSA) options

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Badger Meter complies with all aspects of the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local disability laws. This means that we will reasonably accommodate qualified employees with a disability if accommodation would allow them to perform the essential functions of their job, unless doing so would create an undue hardship.  

Privacy Statement

The Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information.  Please see the privacy statement on our website here.