Brunswick

Sales Manager Distributor Network EMEA and Africa

Petit-Rechain, Belgium Full time

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

The Senior Sales Manager Distributor Network is responsible for the achievement of the commercial targets in the assigned territory by proper management of the distributor network and by maximizing the sales and profits for the Mercury Marine brands (Mercury Outboard, Mercury Diesel and Mercury Mercruiser Inboard Motors; Parts and Accessories) in the assigned territory in line with agreed forecasts and budgets. This role is about establishing and developing a network of distributors to strengthen Mercury positioning and share for the respective products, as well as providing support to distributors throughout the sales process in all sales-related activities, such as marketing, dealer network management, sales promotions and training to achieve revenue targets.

  • Responsible for Marine Trade Area analysis within the scope: identifying where the regional strengths and weaknesses are and formulating plans to strengthen distribution network. Develop sales channels within the assigned territory in their brand profile, sales and marketing activities, organisation, and financial development, so that they may grow their business.
  • Implement distributors changes by evaluating prospective new distributors, from a retail, dealer network management, service, financial viewpoint to determine whether the distributor has the strengths required to operate effectively for the brand(s).
  • Manage a distributor network by helping to identify and drive improvements in retail performance through improvements in dealer network management, inventory management, local marketing actions, including promotions, dealer and end consumer events, and CRM. All segments of the market should be considered, Pleasure, Commercial and Governmental and maximized with specific action plan.
  • Manage the distributor monthly forecast process to maximize wholesales into the area, whilst properly considering the distributor’s inventory and production constraints. On monthly basis works closely with the distributor network to collect accurate information on all products to improve the forecast accuracy and communicate it internally.
  • Actively manage distributor relationships in order to drive increasing brand loyalty and sales.
  • Actively promote the brands to new and prospective customers, distributors, dealers or OEMs, to motivate and drive interest and desire for the brands.
  • To understand the changing customer requirements and market conditions and respond by influencing the development of services/products that meet customer needs.
  • Maintain knowledge of overall marine market including market forces, consumer trends, pricing positioning trends, product trends, distribution trends, growth trends, engine import statistics and regional national/differences with goal of identifying revenue growth opportunities. Maintain knowledge of existing product portfolio performance and trends including wholesale sales, retail sales, pipeline.
  • Identifying the resolving issues with the distributor that are affecting retail performance, profitability, or customer satisfaction and where appropriate, drive corrective actions with the support of the other Brunswick teams (Sales Admin, After Sales, Credit, Marketing etc).
  • Support marketing in terms of local language proof reading, social media strategy, distributor meeting. Make the Mercury brand guidelines a reference for all distributors.
  • Support engine technology transfer from 2S to 4S in areas where new technologies create additional business opportunities or market share growth. Helping distributors identifying key users and positioning them as brand and new technology ambassadors.
  • Coordinate the OEM efforts within the assigned territory: Identify main OEMs of the area. Maintain direct relation and insure strong sales and technical support with local distributors.
  • Update sales distribution contracts on yearly basis in coordination with legal department to support sales development and minimize legal risks for the Company.
  • Support After-Sales team by sharing technical support requirements for each market and anticipating needs based on deployment of new products and technologies.
  • Support Credit team by providing information relevant to support yearly credit line reviews and share any information that could be considered as a threat for the company from a credit standpoint.

Experience:

  • Minimum 8-10 years of field sales experience in a company with a distributor network in EU and Africa - technical background and experience, especially in mechanics, electronics is key or automotive is key - Area / network management Languages:
  • English and French – both Native level
  • Positive attitude and open for new ideas Entrepreneurial skills
  • Business developer oriented
  • Customer orientation
  • Good interpersonal and communication skills – both verbal and written
  • Displays initiative Team spirit – actively participate in sales, marketing and selected intercompany meetings
  • Ability to work independently and remotely
  • Available for frequent travel in Europe, Middle East and Africa
  • Stress resistant
  • Used to manage conflicts
  • Computer skills - Good knowledge and use of Microsoft Office, ERP structures & PowerBI -
  • Driver’s license - Boating license is a plus
  • Competition Law

This exciting position is classified as Global Grade 12 and offers a salary range between €64,500 to €82,000 (payable in 13.92 instalments). Please be aware that this range represents the pay scale for all positions within the job grade in which the post falls. The actual salary offer will consider a wide range of factors, including skills, experience, and location (country).

In addition to the competitive salary, we offer the following benefits:  

  • A Sales Incentive Plan with a target of 15% of the annual salary;

  • Meal vouchers with a face value of 8€;

  • Due to the nature of the role and the requirement to visit Distributors a Company Car will be made available for this role.

  • 5 extra-legal vacation days ;

  • Group Pension, Disability Plan & Hospitalization Insurance;

  • The possibility to partially work from home;

  • Free access to LinkedIn Learning to support your personal growth;

  • A unique, fun and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry

Next is Now!  
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process. 

 

Brunswick is committed to providing a workplace that offers equal employment opportunities based solely on merit. Therefore, discrimination based on race, color, religion, sex, national origin, disability, veteran status or any other protected status under applicable local, state or federal law is not tolerated.

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#Brunswick Corporation - Mercury Marine