The Sales Engineer is responsible for driving growth and expanding direct sales and profit margins within small and medium business customers across the assigned territory. This role focuses on acquiring new customers, expanding existing SMB accounts, and building strong relationships with key decision‑makers, while consistently meeting sales volume and margin targets.
The Sales Engineer will focus primarily on small and medium‑sized customers, managing a high‑activity sales environment with strong emphasis on new customer acquisition, opportunity development, and competitive equipment replacement. The role requires a strong commercial mindset, technical aptitude, and the ability to manage multiple opportunities simultaneously while delivering value‑based solutions.
Identify and develop new business opportunities, with a strong focus on equipment sales and competitive attach.
Drive new account acquisition and expand business within existing customers.
Build and maintain strong, long‑term relationships with key customer decision‑makers.
Manage the sales funnel, forecasts, and opportunity pipeline to achieve sales targets and key performance metrics.
Work closely with internal teams, distributors, and technical resources to deliver effective solutions to customers.
Execute value‑based selling strategies aligned with customer needs and company priorities.
Minimum 4 years of experience in B2B sales, preferably in industrial or technical environments.
Proven experience in sales and account management.
Strong technical aptitude, with the ability to interface effectively with customers, sales engineers, distributors, and internal stakeholders.
Experience or knowledge of Videojet products, coding & marking solutions, or packaging lines is a plus.
Bachelor’s degree in Engineering, Business Administration, or a related field.
Strong commercial and account management capabilities.
Ability to drive both short‑ and long‑term results with ownership and accountability.
Experience managing projects and delivering customer‑focused solutions.
Proficiency with Salesforce (SFDC) or similar CRM platforms.
Strong cross‑functional collaboration and leadership skills.
Ability to work independently in a self‑directed and autonomous manner.
Value‑based selling skills.
Sales funnel and pipeline management expertise.
Videojet Technologies, Inc. is a global leader in coding, printing, and marking solutions. Our technologies enable customers to print variable information—such as expiration dates, lot codes, and product identifiers—across industries including food & beverage, pharmaceuticals, and packaged goods.
As part of Veralto, Videojet is the core of the $2B Product Identification platform, with operations in more than 40 countries and approximately 4,000 employees worldwide. We offer an entrepreneurial, customer‑focused, and team‑oriented environment where innovation and growth are encouraged.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.