Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues.
Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.
Summary
The Sales Coordinator provides administrative and organizational support to the Private Events and Premium Sales departments at Desert Diamond Arena in Glendale, AZ. This position plays a key role in driving event sales by managing leads, supporting proposal creation, maintaining CRM systems, and assisting with client experiences throughout the sales and event process.
Essential Duties and Responsibilities
· Support private event and premium sales efforts across all Desert Diamond Arena event spaces, including Bassline Bar, The View, Encore Club, and other hospitality areas.
· Conduct market research to identify new leads, track competitor activities, and analyze industry trends to support sales growth.
· Manage and qualify inbound leads before advancing them to the Director of Private Events/Premium for proposal and contract creation.
· Assist in preparing proposals, presentations, and contracts in alignment with brand standards and client needs.
· Maintain and update client records, sales activity reports, and other relevant documentation using CRM and sales software.
· Assist with onsite client hosting during tours, tastings, and live events.
· Conduct venue tours for prospective clients, highlighting venue amenities, catering options, and event capabilities.
· Represent Desert Diamond Arena’s private event offerings at local tradeshows, industry events, and community networking opportunities.
· Collaborate with Levy Restaurants and internal departments to ensure seamless client communication and event execution.
· Provide onsite event support as assigned, ensuring client satisfaction and successful event delivery.
· Maintain knowledge of all relevant policies, permits, and compliance requirements related to private event operations.
· Support Publicly ticketed events as needed.
· Demonstrate strong interpersonal and communication skills to build and maintain relationships with clients, vendors, and internal teams.
· Adapt to a fast-paced environment with shifting priorities and deadlines while maintaining high attention to detail.
· Participate in weekly sales meetings and department initiatives.
· Availability to work evenings, weekends, and holidays as event schedule requires.
· Other duties as assigned.
Supervisory Responsibilities
This position has no supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
· Education and/or Experience:
· Bachelor’s degree in Business, Hospitality, Communications, or related field preferred.
· Minimum of two years’ experience in sales, hospitality, or customer service, preferably within a venue, hotel, or event setting.
· Skills and Abilities:
· Strong organizational and administrative skills with the ability to prioritize multiple projects.
· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
· Familiarity with CRM platforms (Salesforce, Ungerboeck, etc.) preferred.
· Ability to read and interpret event layouts, diagrams, or CADs.
· Excellent written and verbal communication skills.
· Customer service mindset with a professional, positive demeanor.
· Interest in the events, entertainment, or hospitality industry.
Computer Skills
Proficient in Microsoft Office Suite. Experience with CRM or venue management software preferred.
Physical Demands
While performing the duties of this job, the employee is regularly required to move around the facility, stand for long periods during events, and communicate effectively with clients and staff. This position may involve working both indoors and outdoors depending on event requirements.
Note
The essential responsibilities of this position are described under the headings above. Duties may change at any time due to business needs or reasonable accommodation.