Sales Analyst

We're looking for a commercially curious Sales Analyst to join a fast-paced, insight-led team within a leading FMCG or beauty business. This is a critical support role sitting at the heart of our commercial operation you'll be the analytical engine that powers our National Account team, turning data into decisions and stories into strategy.

Working closely with our team, you'll own end-to-end trade performance reporting, support major retailer range reviews, and evaluate promotional ROI across Woolworths, Coles, ALDI, Chemist Warehouse, FFSI/FFNI and Priceline. You'll be the single source of truth for sales performance across your portfolio.

Sales Performance & Reporting

• Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers
• Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift.
• Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team.
• Serve as the 'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions.

Promotional & Trade Analysis

• Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness.
• Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.
• Flag promotion compliance issues and track retailer execution in-store and online.

Range Review & Category Support

• Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.
• Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support FMCG or beauty ranging decisions.
• Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.
• Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance.

Cross-Functional Collaboration

• Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.
• Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.
• Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.
• Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.

 

Essential

• 1–3 years of experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role ideally within FMCG, beauty, personal care, or consumer healthcare.
• Proficiency in Microsoft Excel (advanced: PivotTables, XLOOKUP, modelling) and PowerPoint  the ability to build clean, insight-led slides under pressure is a must.
• Experience with at least one major retail data platform: Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar.
• Strong commercial instincts you can look at a number and know whether it's telling a good story or hiding a problem.
• Excellent attention to detail with the ability to manage multiple data streams and deadlines simultaneously.
• Confident communicator who can distil complex data into clear, concise insights for non-analytical audiences.
• Full Australian working rights (citizen, permanent resident, or valid working visa).

Highly Regarded

• Experience working directly with major Australian grocery or pharmacy retailers: Woolworths, Coles, ALDI, Metcash, Chemist Warehouse, or Priceline.
• A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline.
• Experience with data visualisation tools such as Power BI or Tableau.

 

Beyond the technical skills, we're looking for someone who:

• Moves fast without sacrificing accuracy  you know when good enough is good enough, and when precision matters.
• Takes ownership of their numbers and isn't afraid to challenge assumptions or push back with data.
• Is naturally collaborative  you'll work across Sales, Marketing, Finance, and Supply Chain and need to build trust quickly.
• Brings commercial curiosity you don't just report what happened, you want to understand why and what to do about it.
• Thrives in a high-growth, entrepreneurial environment where priorities can shift and no two weeks look the same.