Revenue Growth Manager

 

 

Probably the least boring job you’ll ever have.

At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.
Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring.

---

Welcome to air up.

You are part of the Sales Organization, playing a pivotal role at the intersection of our Omnichannel Set-Up, working closely with the offline retail team, the Direct-2-Consumer and Amazon Team. Your mission is to systematically identify tactical and strategic Growth levers and work hand-in-hand with the respective stakeholders to ensure execution and directly drive a profitable topline. You make sure we have the right product with the right price in the right location with the right activation to tackle the right consumer.

 

 

*** This role is located in Munich, Germany***
In this role, we follow a hybrid working model: time in the office each week to collaborate and connect with the team, balanced with remote days that support focused, independent work.

 

Your responsibilities

• Promotional Effectiveness & ROI: Establish a systematic, data-driven approach to evaluate promotional performance across all channels. You will identify mechanics that drive true incremental base-rate of sale, aggressively phasing out promotions that systematically damage pricing power, brand equity, or trigger cross-channel cannibalization
• Strategic Assortment & Channel Gating: Partner with Key Account Managers (KAMs) and the Head of Retail to define winning assortments per channel. You will implement clear "Channel Gating" strategies with the Head of retail, head of D2C and Amazon Lead (distinguishing D2C exclusives from Mass Retail & Amazon SKUs) to drive acquisition and repeat purchases while mitigating channel conflict.
• Pack-Price Architecture (PPA) & Innovation: Act as the commercial PMO to continuously review and evolve our PPA. You will map products to specific consumer Usage Occasions—bridging the gap between our premium core-system and our high-frequency, mass-market innovations we will launch in April 2027
• Trade Investment & Gross-to-Net (GTN) Optimization: Build and embed a robust GTN framework. You will transition our trade spend from a "cost of doing business" to a "pay for performance" model, identifying opportunities for efficiency and partnering with KAMs to negotiate better ROI during Joint Business Planning (JBP) with major retailers.
• Consumer Pricing Strategy & Elasticity: Govern the Recommended Retail Price (RSP) architecture across Europe. You will track price elasticity, competitor positioning, and implement strict pricing corridors to ensure margin health across D2C, Retail, and Amazon.

 

This is you 

• You have 5+ years of experience in Revenue Growth Management, Commercial Strategy, or FMCG/CPG Strategy Consulting. You have seen what "good" looks like in a mature FMCG environment and know how to build it in a scale-up.
• You possess a deep, practical understanding of Gross-to-Net mechanics, Joint Business Planning (JBP), and omnichannel distribution (D2C, Offline Retail, and Amazon).
• You understand the distinct commercial dynamics between high-ticket durable/semi-durable goods and fast-moving, low-ticket impulse FMCG (Ready-to-Drink).
• You are an excellent cross-functional integrator who naturally breaks down silos within Sales and between Functions espc Sales, Marketing, D2C, and Finance to drive a unified commercial strategy.
• You are analytically ruthless. You are highly proficient with data visualization (e.g., Veezoo, Looker) and advanced modeling (Excel, Google Sheets), capable of merging fragmented retail sell-out data with real-time D2C data to drive clear business actions.
• You are an exceptional communicator. You can distill complex commercial data into compelling narratives that constructively challenge, influence, and guide senior leadership across the business.
• You operate with a true "company over ego" mindset and a true hunger to win. You are highly resilient, comfortable navigating the fast-paced ambiguity of a scale-up, and you actively champion constructive feedback as the ultimate tool for growth. Welcome to the Commercial Org of air up!