Retail Marketing Specialist

About the Role

Retail Marketing
•Develop and implement retail marketing strategies to drive store traffic, customer engagement, and sales growth.
•Manage mall marketing initiatives, including advertising placements and promotions, to enhance brand visibility and in-store footfall.
•Oversee the localization, adaptation, and distribution of in-store marketing materials, ensuring alignment with TW buy and brand guidelines.
•Coordinate the execution of weekly SMS campaigns, ensuring timely and effective promotional messaging to customers.
•Partner with the CRM team to maintain and enhance VIP loyalty programs, ensuring ongoing engagement and retention.
•Support CRM-driven initiatives aimed at reactivating inactive members and strengthening customer lifetime value.
•Utilize customer data and insights to tailor marketing campaigns, optimizing touchpoints for personalized engagement.

What You'll Do

Campaign Management & Analysis
•Plan and execute marketing initiatives for new store openings, ensuring maximum brand exposure and customer acquisition.
•Track and analyze the effectiveness of retail marketing campaigns, providing actionable insights to improve future performance.
•Collaborate with internal teams and external partners to ensure seamless campaign execution and brand consistency.

Who You Are

*REQUIRED QUALIFICATIONS:
Experience Requirements:
Experience Requirements:
•At least 3+ years of experience in retail marketing, or data-driven customer engagement.
•Experience in the retail or fashion industry is highly preferred.
Knowledge & Skill Requirements:
•Strong analytical skills with experience in data interpretation, campaign performance tracking, and customer insights.
•Familiarity with marketing analytics platforms, and digital marketing techniques.
•Excellent communication and project management skills, with the ability to collaborate across teams and external partners.
•Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing automation tools.

Minimum Educational Level:
•Bachelor’s degree
Other Requirements:
•Strong organizational and multitasking abilities with keen attention to detail.
•Proactive problem-solver with a data-driven approach to retail marketing.
•Ability to work independently while fostering a collaborative team environment.