Retail Marketing Manager, Automotive/Hardware - NA/LATAM

JOB TITLE: Retail Marketing Manager, Automotive/Hardware - NA/LATAM

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Job Summary: Drive demand. Build brand. Accelerate growth.
As Retail Marketing Manager, you’ll be the strategic force behind our retail automotive marketing in North America and LATAM regions. You’ll partner closely with sales leads to craft and execute high-impact campaigns that fuel sell-through, elevate brand visibility, and unlock new customer segments.

Work Location: This fully remote role requires a local presence on the East Coast to allow for onsite visits at customer sites and attendance at key events.

Key Responsibilities:

• Retail-Driven Strategy: Build and activate promotional plans that drive footfall, online traffic, and conversion across key retail partners.
• Customer-Centric Campaigns: Develop tailored marketing programs for top accounts, aligned to sales targets and in-store execution.
• Channel Growth: Collaborate with sales leadership to retain and grow existing accounts while identifying new sectors and opportunities.
• Budget Ownership: Manage and optimize marketing budgets to maximize ROI across campaigns and initiatives.
• Agency Leadership: Brief and manage creative, media, and digital agencies to deliver compelling content and assets.
• Event Execution: Lead trade and consumer events that amplify product launches and brand engagement.
• Cross-Functional Collaboration: Work with supply chain, category, and finance teams to align marketing with broader business goals.
• Customer Engagement: Build trusted relationships with key retail partners to ensure marketing plans are aligned and impactful.
• Market Intelligence: Lead research initiatives to validate new product opportunities and inform strategic decisions.
• Performance Reporting: Track campaign results, report ROI, and present insights to senior leadership.
• Product & Pricing Support: Coordinate product changes, price increases, and competitive analysis with product and sales teams.

Who You’ll Work With:

• Internal: Sales, Supply Chain, Category Management, Finance
• External: Retail Customers, Creative & Media Agencies

Performance Metrics:

• Promotional calendar aligned with sales leads and executed on time
• Growth in customer acquisition and retention
• ROI tracked and reported monthly
• Successful launch of new products into target sectors

Qualifications:

• Bachelor's degree in Marketing or related field preferred and/or at least 3-5 years of retail marketing experience with automotive and/or hardware alignment.
• 5+ years of proven success driving promotional campaigns in retail environments (automotive or hardware preferred).
• Strong understanding of shopper behavior and in-store activation.
• Strategic planning and execution.
• Agency and stakeholder management.
• Creative development and media planning.
• Commercial acumen and margin awareness.
• Data-driven decision-making and performance tracking.
• Influential communicator with strong relationship-building skills.
• Highly organized project manager with a bias for action.
• Results-driven, pragmatic, and resilient.
• Comfortable juggling multiple priorities in a fast-paced environment.
• Travel Required: approx. 40% across North America to meet with customers and attend key events.

This is an active opening for which we are recruiting to fill immediately. 

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals. 

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.  

 

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Axalta may use technology-assisted tools, including artificial intelligence (AI), to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications, identify job-related qualifications, and assist recruiter review. All hiring decisions involve human oversight and review.

Recruitment Fraud Alert: We take candidate safety seriously. If you believe you’ve encountered a fraudulent job posting claiming to represent our company, please include a link or screenshot and report it to TA-Support-Center@axalta.com.

1.2 - First/Mid Level Officials and Managers (EEO-1 Job Categories-United States of America)