Retail Marketing Activation Specialist

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

ABOUT US

VITA Brands leads the way in premium lifestyle and design, renowned for iconic names like Iittala, Moomin Arabia, Rörstrand, Arabia, Georg Jensen, and Royal Copenhagen. Our innovative spirit and dedication to quality inspire through exceptional design, merging tradition with forward-thinking strategies to captivate a global audience.

OUR ROLE

Are you passionate about bringing marketing campaigns to life? As a Retail Marketing Activation Specialist, you will play a key role in executing engaging, high-quality marketing activations across our retail stores, outlets, and ecommerce channels in the Nordics. You’ll ensure that our brand campaigns are translated into impactful customer experiences, working closely with cross-functional teams to deliver consistent and commercially effective activations.

This position is based in Espoo, Finland and reports to the Senior Marketing Activation Manager, Nordics. The role is full-time and operates in a hybrid working model.

WHAT YOU’LL DO AT VITA BRANDS

Responsibilities:

You will be part of the Nordic Marketing Activation Team, working closely with Market Managers, retail teams, and brand stakeholders to ensure seamless campaign execution across Direct-to-Consumer channels.

• Execute marketing campaigns across retail stores and ecommerce based on activation plans
• Coordinate and deliver campaign assets including POS materials, newsletters, and digital content
• Own and maintain the Nordic outlet campaign calendar and align activation timing across markets
• Plan and execute outlet newsletters and local paid media campaigns
• Brief, plan, and manage POS production and retail screen content
• Localize campaign copy and manage translations for Nordic markets
• Ensure clear communication and readiness across stores for all campaigns
• Coordinate local events and PR activities in own stores
• Monitor campaign execution, identify risks, and provide insights to stakeholders

WHO YOU ARE

Experience:

You are a hands-on marketing professional who thrives in a fast-paced retail environment and enjoys turning plans into impactful execution. You bring strong coordination skills, attention to detail, and a collaborative mindset.

• 2–4 years of experience in marketing activation, trade marketing, or retail marketing
• Experience coordinating campaign assets, POS production, or retail marketing materials
• Hands-on experience with digital activation, including email marketing (newsletter planning and execution), ecommerce content updates, and coordination of local paid media
• Experience with local events, influencer collaborations, or PR coordination
• Understanding of retail operations and consumer-facing campaigns
• Bachelor’s degree in Marketing, Business Administration, or similar field (preferred)
• Fluency in Finnish, Swedish, and English
• Detail-oriented, proactive, and comfortable managing multiple projects simultaneously

START YOUR JOURNEY AT FISKARS GROUP

We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV in English today! Don’t worry about a cover letter – your application is enough indication of your interest.

We are committed to protecting your personal data, so we only accept applications through our career website.

Last day of application:

2026-05-16

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At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

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