Founded in 1993, Dyson is a British technology and innovation company known for developing radically new technologies. Today, Dyson employs over 13,000 people worldwide, including more than 3,000 engineers at its headquarters in Malmesbury.
Dyson has been active in the German market since 1998. Based in Cologne, Dyson Germany is responsible for the national distribution and marketing of Dyson products.
As a Retail Activation Specialist, you will play a key role in shaping Dyson’s physical presence across all DACH retail environments. Your mission is to ensure a premium, consistent and brand‑compliant consumer experience at every point of sale. You will manage POS projects end‑to‑end, develop activation concepts, and collaborate closely with cross‑functional teams to bring Dyson’s retail vision to life.
Your work will directly influence how consumers experience Dyson technology in stores — from fixtures and merchandising to engagement concepts and in‑store execution.
Key responsibilities include :
Ensure a premium, brand‑compliant presentation across all retail channels
Manage and coordinate the production of POS fixtures with internal teams, ensuring all materials meet brand and legal standards
Lead POS rollouts from initial requirements to final execution, ensuring quality, timelines and budgets are met
Oversee merchandising, maintenance and implementation of POS materials (2D/3D) across all DACH locations
Manage ordering and production of merchandising materials and fixtures
Guarantee the correct look & feel at every physical POS in line with Dyson’s merchandising guidelines
Deliver tactical POS requests from UK briefs through to local distribution
Develop activation concepts that engage consumers and bring Dyson technology to life at events and in stores
Plan, execute and measure activation results, including ROI analysis and sharing best practices across DACH, UK and other markets
Conduct regular store visits to assess user experience and monitor competitor activity
Build strong relationships with internal teams (Marketing, Training, Sales, Group, RCoE, agencies) to improve processes and output quality
Support additional projects or assignments as required
Ability to work independently and collaboratively
Highly organised, creative, proactive and able to generate new ideas
Strong project management and planning skills
Experience in Retail Activation, Visual Merchandising or Trade Marketing, ideally combining brand, agency, marketing or sales exposure
Strong team player with credibility, integrity and flexibility
Excellent organisational skills and ability to manage multiple priorities
Passion for brand building and retail go‑to‑market execution
Proven ability to manage complex workloads and deliver against plans
Comfortable navigating changing requirements while maintaining focus on brand objectives
Strong technical understanding related to POS materials and retail execution
Proven track record in project management
Native German speaker
Fluent English (written & spoken)
Strong communication and commercial skills
Driver’s license
Willingness to travel (approx. 25%)
30 days’ vacation
Flexible working hours
Home office
Company pension plan
Company bonus program
24/7 accident insurance
Relaxed dress code
Job bike
Subsidized sports activities
Employee discounts on Dyson products and corporate benefits
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.