Reputation Defender Director of Product Marketing

About Gen Digital and Reputation Defender

Gen Digital (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted brands. Gen operates two business segments. The Cyber Safety segment includes Norton, Avast, and other security solutions. The Trust Based Solutions segment includes LifeLock, Reputation Defender, MoneyLion, and additional offerings focused on identity, privacy, reputation, and financial wellness.

Reputation Defender is a trusted online reputation and digital privacy service that helps individuals and professionals manage and improve how they appear online. As part of the Trust Based Solutions segment, Reputation Defender continues to expand its capabilities to protect consumers across their evolving digital presence.

About the Role

We are seeking a Director of Product Marketing for Reputation Defender. This role owns product marketing responsibilities for the Reputation Defender business.  One of the primary roles is growth strategy and positioning to evolve the business from a niche ultra-premium product to also include a mass market offering.  In addition, the role will include messaging, competitive intelligence, go-to-market strategy, website and campaign design, product launches, customer insights, and sales enablement.

This is a strategic and hands-on role that directly influences customer growth, adoption, retention, and satisfaction. You will shape the product marketing strategy and produce high quality deliverables that support Product, Marketing, Sales, and Customer Success. The role is fully focused on delivering commercial and customer impact for the Reputation Defender business.

Responsibilities

Growth Strategy

• Define the long-term growth strategy that evolves Reputation Defender from a niche, ultra-premium offering into a scalable portfolio with mass market reach.
• Identify and size new market opportunities, customer segments, and category entry points that inform future business expansion.
• Develop the strategic frameworks that guide how the business broadens appeal, increases penetration, and achieves sustainable growth.
• Establish the growth vision, success metrics, and strategic priorities that shape annual and multi-year planning.

Market, Customer, and Competitive Insights

• Build a deep understanding of Reputation Defender customers, needs, personas, and behaviors together with the Marketing and Market Research teams.
• Conduct market research and translate findings into actionable insights for Product, Marketing and Sales.
• Maintain a competitive intelligence program across online reputation management and privacy categories.

Positioning and Messaging

• Own the development of positioning, value propositions, and messaging frameworks for all Reputation Defender offerings.
• Ensure clear and compelling design and messaging across the website, marketing campaigns, sales materials, and in-product experiences.
• Partner with Sales and Marketing teams to ensure narrative consistency across channels.

Go To Market Strategy and Launch Execution

• Lead go to market planning for new product launches, enhancements and major updates.
• Define launch goals, plans, readiness needs, and success metrics.
• Coordinate cross-functional teams including Product, Sales, Marketing and Legal.
• Measure launch results and refine processes for ongoing improvement.

Lifecycle, Adoption, and Customer Growth

• Partner with Product and Design stakeholders to drive activation, engagement, retention, and upsell performance.
• Identify opportunities to improve the end-to-end customer journey and increase user value.
• Work with Product to influence enhancements that improve adoption and overall customer experience.

Leadership and Collaboration

• Serve as the senior product marketing leader for Reputation Defender within the Trust Based Solutions segment.
• Influence and partner with Product, Trust Based Solutions leadership, and other senior stakeholders across Gen.
• Promote a culture of customer insight, data-driven thinking, and go to market excellence.

Qualifications

• Ten or more years of combined experience across Product Marketing, Corporate Strategy, Management Consulting or related domains with at least four years’ experience in Product Marketing.
• Strong communication and storytelling skills with the ability to translate complex concepts into simple and compelling messages.
• Proven track record leading effective go to market programs and product launches.
• Experience in cybersecurity, digital privacy, online reputation management, or other subscription services is preferred.
• Ability to balance strategic and execution focused responsibilities.

Strong collaboration skills across Product, Sales and Marketing.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.