Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a full-time contractor role open to applicants across the Caribbean.
The Email Marketing Specialist is a keystone member of the Consulting Dept. This role is an independent contributor who will be working toward greater breadth of skills and client-facing experience.
The Email Marketing Specialist has experience and expertise concerning every aspect of email marketing, including:
• Determining target audiences for intended campaigns
• Providing clients with strategic guidance and recommendations
• Campaign setup, testing and deployment within the client’s email platform
• Email template creation and refinement
• List segmentation and maintenance
• Creation of automations and drip sequences
• Reporting and analysis of deployed campaigns
• Email copywriting
Additionally, the Email Marketing Specialist has a strong knowledge of numerous email marketing platforms, and the ability to learn and master new platforms as needed. These include but are not limited to:
• Hubspot
• Pardot
• Salesforce Marketing Cloud
• Mailchimp
• Marketo
• Constant Contact
• ActiveCampaign
• Sendinblue
The Email Marketing Specialist has the ability and willingness to lead on projects, including both client work and internal Brafton initiatives, and will work proactively and autonomously to achieve success.