Regional Sales Manager, MEA & North Africa

Regional Sales Manager – North Africa

Are you a Game Changer? Do you look forward to meeting new customers, prospects, and find motivation in the satisfaction of closing the deals? Then come be that differentiator to swing the customer over.
If you are known for your effective communication with colleagues, wanting to tap into a new growth industry, we want to talk to you.

The Regional Sales Manager (RSM) – North Africa is responsible for managing and growing the distributor business for all GN Hearing brands within the North African region. Reporting directly to the Area VP, AMEA, the RSM is accountable for both revenue and profitability, ensuring strategic business expansion and effective market execution.

The team you will be part of: 
This position requires engaging with distributors, the GPS team, and various internal stakeholders to enhance the effectiveness of business operations, cultivate customer ties, and encourage continuous growth. You will work closely with audiology and product training teams to deliver high‑impact training programmes for partners.

The job location is Dubai or North Africa.

Your contribution is appreciated, and you will: 
Sales & Business Management

• Guide and collaborate with distributors to promote business advancement and increase market reach.
• Develop and implement short‑ and long‑term business plans for assigned markets and key accounts.
• Manage product launches, training, and promotional activities aimed at reaching sales goals.
• Optimise pricing strategies to improve profitability and competitiveness.
• Maintain relationships with distributors through effective account management and coordination with logistics and supply chain.
• Oversee and support product registration/homologation processes to ensure market access and competitiveness.
• Represent GN Hearing at local seminars, conferences and industry events.

Market Development & Opportunity Identification

• Identify new business opportunities and potential distributors in the region.
• Monitor competitor activities and market trends, translating insights into concrete actions.
• Work closely with partners to analyse and respond to tender opportunities.
• Develop sales and marketing tools tailored to the North African market.
• Manage strategic channel and brand management initiatives.

Financial & Performance Management

• Ensure consistent and profitable sales growth of the regional revenue budget.
• Monitor customer payment behaviour and implement actions to mitigate financial risk.
• Plan and execute product launches efficiently to ensure effective market entry.
• Provide regular performance reports to internal stakeholders on sales, market trends, pipeline and forecasts.

Internal Collaboration

• Ensure effective communication with the GPS team on regional activities, issues, and outcomes.
• Support the planning and execution of international customer events and seminars.
• Contribute to cross‑functional projects to improve processes and enhance customer engagement.

To perform well in the role, we imagine that you: 

• Have minimum Bachelor´s degree in Business, Marketing or a related field.
• 5-10 years’ experience in B2B sales and distribution management within medical devices, hearing aids, or healthcare.
• Fluent in French, English and Arabic.
• Skilled strategic planning and execution capabilities.
• Experienced in enhancing distributor relationships and increasing sales.
• Solid understanding of sales performance metrics and budget management.
• Knowledge of regulatory and registration processes in North Africa.
• Proficient in negotiation, clear communication, and effective problem resolution.
• Willingness to travel 30–50% of the time, both within the region and internationally.

At GN, we pride ourselves on encouraging flexible working whenever possible. We trust our people to get the job done, to know when in-person collaboration is better than hybrid, and to be present when it's needed most. 

We encourage you to apply 

Even if you do not possess every skill listed above, we welcome your application along with your portfolio if you believe you have relevant transferable skills. We highly value a mindset, motivation, and interest that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.  

How to apply? 

Use the ‘APPLY’ link before December 15, 2025. Applications are assessed continuously, so don’t wait to send yours.  

On a time crunch? Feel free to only submit your up-to-date CV, including a few sentences outlining your motivation for applying – quick and easy.   

 We are focused on an inclusive recruitment process 

All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.  

If you have any special requirements for the interview, please notify the Hiring Manager upon accepting the interview invitation.  

Join us in bringing people closer  

GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We empower individuals with hearing loss to overcome real-life challenges, enhance communication and collaboration within businesses, and deliver exceptional experiences for audio and gaming enthusiasts.  

We hope you will join us on this journey and look forward to receiving your application.  

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