Diageo

Regional On Trade Manager Reserve & Organized Trade

Madrid, Spain Full time

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

Mission 

Develop and lead the Reserve strategy in the On Trade channel (HORECA) across Spain, with a dispersed team located near key cities and key customers. They will need to achieve the objectives of halo effect, market share, sales and profitability in a sustainable way through the growth (distribution and rotation) of DIAGEO in its Hospitality clients due to the execution of the activation plans and guaranteeing the professional development of the team. 

Main responsibilities 

  • Land the strategy and On Trade Reserve commercial plans to achieve the business objectives 

  • Ensure the implementation of the Reserve strategy through its correct transmission and close monitoring of the results of each Account Executive

  • Lead the execution of the activation plans in Hospitality, with the aim of reaching the established market share

  • Positively influence the key stakeholders in the organization to achieve the success of DIAGEO in the On Trade channel

  • Develop and motivate the Account Executives team

  • Act as representative of DIAGEO in their area (with internal and external clients) and protect the business and industry in the long term 

About you 

  • You are an outstanding strategic relationship manager with ability to plan strategically and link strategy with implementation

  • You're highly commercially aware, creative with financial and analytical skills. A highly positive thinker, who can create new possibilities and deal with ambiguity

  • You can gain momentum and to inspire change internally and externally

  • You're an amazing teammate who enjoys collaborating with people

  • You also have relevant experience in managing big HORECA accounts and negotiating with customers

  • BSc/MSc degree of a high academic institution will be considered a plus

  • You're fluent in Spanish and English

Working with us

Flexible Working:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:

  • Modern work life balance policies and wellbeing activities.

  • Employee Assistance Programme.

  • Wellhub (Gympass).

  • Incentive plan that rewards you for delivering phenomenal performance.

  • Our product discounts.

  • Health insurance.

  • Life and accident insurance coverage.

  • Industry leading functional and leadership capability trainings.

Diversity:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2025-12-05